32 Pontoon^ & Deck Boat July^2017 http://www.pdbmagazine.com
Avalon, Calif., is the only
incorporated city on Santa Catalina
Island of the California Channel
Islands, and the southernmost
city in Los Angeles County. It was
this beautiful city that led to the name
inspiration of the pontoon manufacturer
based in Michigan. Jim Wolf, the
president, CEO and owner of Avalon &
Tahoe Manufacturing, Inc., enjoyed his
time living in California and that’s how
the Avalon Pontoons name eventuallyevolved. However, the story doesn’t
end there. Catalina Island was also
incorporated into the company, this
time as a name for one of Avalon’s most
versatile pontoon lines.
“Catalina is the most affordable
version of our signature high-end
series,” says Sales VP Brian Richards.
“It has all the looks and quality and
is the easiest line to personalize our
signature look. It allows you to a la
carte your boat exactly how you want itcompared to our Catalina Platinum line
that comes with a lot of those upgrades
standard.”
When it comes to giving customers
exactly what they want, no Avalon dealer
does it better with the Catalina line than
Bill Forenski, owner of WMF Watercraft
& Marine in Delaware, which first began
as a Jet Ski repair shop in 2004 before
evolving into pontoon sales.
“For years, dealer rep Chris Thomas
kept trying to convince me to sell AvalonOn an island