259
Fresh
Frozen
Canned
Glass
Is good for the environment
6.0
4.2
0.6
4.0
Provides variety
4.4
33.0
49.1
24.7
Situation Factor
For fast preparation
3.0
39.2
47.4
45.0
For cold dishes
9.8
0
6.6
16.1
For dishes prepared for the whole family
58.0
8.8
5.6
4.6
For summer time
13.2
1.0
1.8
3.4
For storage purposes
4.8
28.7
24.9
16.3
For winter time
1.0
16.9
8.6
9.0
For dishes prepared for myself
10.2
5.2
5.0
5.6
Image Component
For the real family mother
36.8
9.7
5.0
5.5
For active people
13.6
32.2
25.4
25.9
For connoisseurs
24.0
4.4
3.0
1.8
For cheerful people
4.4
3.4
2.4
3.2
For modern people
3.6
27.2
22.3
23.4
For old-fashioned people
1.8
2.2
8.7
10.1
For people with little children
12.8
4.6
3.6
3.6
For single people
3.0
16.3
29.6
26.5
Table 13.2. (continued)
Source:
primary research, survey.