Issue 115 | August 2018 | 13SJOSTENSWEDEN’s strong designs take inspiration from historical and architectural
forms and art. Modern yet timeless, the jewellery stays true to its Scandinavian
origins — proving that less is often more.
By Malin Norman | Photos: JTA-mediaIngela Sjösten founded the Swedish
jewellery brand SJOSTENSWEDEN in
- With a background in architec-
ture, art and design, Sjösten’s jewel-
lery is based on a devotion to form and
function, and on the use of sustainable
materials. Her simple lines make bold
statements, giving the designs a con-
temporary yet ageless elegance.
Sjösten has a degree in interior archi-
tecture from the College of Arts, Crafts
and Design in Stockholm. “I worked as
an interior architect for many years, but
I felt a bit trapped,” explains the design-
er. “There were too many compromises
for me in that type of work.” A few years
ago, she was inspired to change career
and the jewellery brand was born. In ad-
dition to holding an architecture degree,
Sjösten also teaches art, design and ar-
chitecture.
Her jewellery is characterised by iconic
shapes and Sjösten effortlessly moves
between sculpture and design. “I work
with geometric expressions and the de-
signs are both strong and logical. One of
the best sellers, the Bullet ring, is an ex-
ample.” It is very Scandinavian — classic,
simple and designed to never go out of
fashion — and customers appreciate the
honest, bold expressions. “I believe people
have missed something like this,” Sjösten
comments.Jewellery as an expression of who
you are
Powerful jewellery attracts women
who want to make a statement, and
SJOSTENSWEDEN has been worn by
celebrities such as the Swedish singer
Veronica Maggio. Sjösten’s idea is for
the different designs to be easily com-
bined. “Jewellery can really change a
whole outfit,” she argues. “With bold
pieces, you can make a statement and
get your outfit to stand out.”What next for the talented designer? De-
mand for designs for men is growing, and
this autumn, Sjösten will add new unisexStatement jewellery for powerful people
pieces, for example cufflinks, to the col-
lection. She will also continue her work
as an art and design teacher, since she is
fascinated by the creative process in oth-
ers. “But it’s important that my own work
is driven by inspiration and pleasure, so I
take it day by day.”The jewellery from SJOSTENSWEDEN is
handmade from sustainable materials,
including brass, silver plated brass or
solid sterling silver, and with soft nappa
leather for the bracelets. A small factory
in India has been carefully selected and
Sjösten makes sure to visit every year.
In addition to shops in Stockholm and
Gothenburg, SJOSTENSWEDEN is also
available in the web shop.Scan Magazine | Design Profile | SJOSTENSWEDENWeb: http://www.sjostensweden.com
Instagram: @sjostensweden_Ingela Sjösten.