16 | Issue 115 | August 2018
Scan Magazine | Design Profile | Cashmere House
Focusing exclusively on responsibly sourced, ethically manufactured, luxury, bespoke
pieces, Cashmere House is today the largest importer of Mongolian cashmere into
Norway. Located in Oslo, this family-run business provides exclusive cashmere
garments and accessories to the Scandinavian market, all of which are lovingly
manufactured in Mongolia, using only the finest quality pure Mongolian cashmere.
By Ingrid Opstad | Photos: Helmerfoto & Cashmere House
“In Mongolia, cashmere is the great-
est pride and joy, and it’s something we
are very fortunate to be able to bring to
Scandinavia,” says Cashmere House
owner Morten Minde. He started this
small, family-owned business in 2010,
with his wife Narangerel Molom.
“Since my wife is from Mongolia, we have
a natural connection with the country,
which creates a great export opportunity.
We travel there several times each year
and have personal relationships with the
herders and the factories, and with their
workers, who lovingly produce our piec-
es,” Minde explains. “Because of our
unique relationship with these people, we
also have the opportunity to choose from
the best quality items produced each sea-
son. This gives our business the distinc-Exclusive Cashmere House in Oslo
tion it has, with many exclusive and unique
garments that no one else in Norway can
supply.” He adds that customers often are
unaware of the exclusivity of cashmere.
“It’s only when they put on a cashmere
sweater and the customer can feel the
quality that they get that ‘wow’ moment.”Quality, not quantity
With a focus solely on Mongolian cash-
mere, quality and not quantity is the driv-
ing force at Norway’s Cashmere House,
unlike in some other manufacturing
countries. Mongolia is currently the
second largest producer of Cashmere
and produces around 30 per cent of the
world’s total cashmere crop. “What very
few people know, and something that is