Scan Magazine – August 2018

Issue 115 | August 2018 | 17

Scan Magazine | Design Profile | Cashmere House

Web: http://www.cashmerehouse.no

Facebook: CashmereHouseNorge

Instagram: @cashmerehousenorway

Contact:

[email protected]

How to care for cashmere?

Always follow the care instructions

attached to each garment. Cashmere

garments should be regularly washed

at 30 degrees, using a non-biological

detergent. If the item is washed too

hot, the fibres may become broken

and matted. This is called felting. A

cashmere garment from Cashmere

House should be washed regularly after

use and dried flat at room temperature.

When you have finished using your

cashmere clothing for the season, it is

important to keep items clean and to

store them in a sealed container or bag

to prevent insect damage.

What is cashmere?

Cashmere is the fine fibre obtained

from cashmere goats (Capra hircus

laniger), which live only in central

Asia. The cashmere fibre is gently

removed from the goats using

traditional hand-combing methods.

Cashmere House cashmere is not cut

or sheared using electrical clippers,

which can stress and/or harm the

animals. It is the undercoat of the

goat that is used. This provides the

perfect insulation for them during the

extreme Mongolian winters, where it

can be as cold as minus 50 degrees

Celsius in the winters and over 40

degrees in summer. Here, only the

strongest animals with the best quality

of cashmere survive, and it is this

cashmere that is used in Cashmere

House’s production. Approximately

30 per cent of the world’s annual

cashmere crop comes from Mongolia.

Mongolian cashmere is characterised

as the longest natural cashmere fibre

in the world, and is also the warmest,

due to Mongolia’s extreme climate.

reflected in the price, is that cashmere
is an extremely scarce product,” says
Minde. “There are only about ten mil-
lion pure cashmere garments produced
in the world every year, mainly in China,
Scotland and Italy, but these countries
all use Mongolian cashmere, due to its
unique characteristics.” He adds: “One
goat will only produce enough pure cash-
mere to create two to three sweaters in
its whole lifetime!”

Cashmere has several highly valued
characteristics. “A garment can be up to
eight times warmer than wool, yet, at the
same time, feels easier to wear. The gar-
ment will feel warm when the tempera-
ture is cold and cool when it’s hot – per-
fect for the Scandinavian climate,” Minde
points out.

For the Scandinavian market

“A cashmere sweater, cardigan or scarf
from our suppliers becomes a piece you
will cherish for many years, if you treat
it the best way. And it will only get softer
and softer the more you use it,” Minde
smiles. He stresses the importance of
only purchasing cashmere items of the
best quality and explains that Mongolian
cashmere is known for its exceptional
quality, as well as for its strong, long fi-
bres, which results in less pilling on the
garments.

With exclusive design and limited collec-

tions, Cashmere House offers products

with standardised sizes, created espe-

cially for the Scandinavian market. “Our

team is working hard to find the best

products, and our goal is to provide the

very best quality and timeless design all

year long,” Minde promises.

This winter’s new clothing collection fo-

cuses on gifts, combining quality with a

sprinkle of the ultimate luxury from the

cashmere world. Stop by the lovely shop

at Bekkestua or at one of their pop-up

stores. Alternatively, all items are avail-

able at the Cashmere House webshop.