18 | Issue 115 | August 2018
Scan Magazine | Design Profile | Coster Copenhagen
Loved by women all over the world, the Coster Copenhagen fashion universe presents
an unusually successful combination of style, social awareness and practicality.
This autumn’s collection will see a combination of raw botanic prints, frills and long
skirts, and is, as always, produced with a strong focus on social and environmental
sustainability.
By Signe Hansen | Photos: Coster Copenhagen
In 2012, after many years of working and
designing for other fashion brands, Pia
Coster set out to found her own compa-
ny. Though she started out modestly from
the family’s living room, the project’s po-
tential became clear as soon as the first
collection hit the market. Pia’s husband,
Chris Coster, soon took over the compa-
ny’s administration and, six years later,
the couple are still working and holiday-
ing together.
Aside from a strong marriage, Pia Coster
puts the brand’s success down to its high
quality, reasonable prices and wearabili-
ty. “The clothes themselves create an in-
dependent identity and don’t need styling
with an extra wardrobe of accessories,”
she argues. “They’re easy to wear and
easy to understand — you don’t need
scarves, necklaces and extra blouses.
There are so many small and simple
details in the designs, which make each
item complete in itself.”It is a formula that has earned Coster
Copenhagen fans all over the world. To-
day, the brand is distributed in 15 coun-Bringing social awareness into fashion
tries and the Coster family has been
extended, with 18 employees now work-
ing at the company’s stylish Northern
Zealand office.A complete universe
Coster Copenhagen produces four
yearly collections, each split into three
colour-coordinated drops. This means
that each month, customers get a com-
plete Coster universe from which they
can easily mix and match pieces to cre-
ate easily interchangeable looks. “Our
customers are very loyal — they buy
everything from trousers to coats from
us, and might come in and get three tops,
a pair of jeans and a jacket in one go.
That’s why we have chosen to do it this
way. It’s different from what other brands
do, but it means that it is very easy for
our customers to match from everything
in our universe.”