PROMOTIONLuxury watchmaker Richard Mille and automotive
brand McLaren have leveraged their respective
dedication to unparalleled design and
technical excellence to embark on a 10-year
partnership to produce some of the
world’s most unique timepieces. Despite
being youthful brands, both have made
a deep impression in their respective
industries with their stunning creations.
RICHARD MILLE
AND McLAREN:
RACING FOR PERFECTION
Richard Mille has been a fan of both styl-
ish classic cars and high-performance For-
mula One racing cars. His admiration for
the engineering and authenticity, as
well as the design and materials of these
automobiles, has clearly influenced his
horological creations.
While the Richard Mille brand has forged
its own unmistakable style by looking at a
wide swathe of disciplines for inspiration,
motorsport’s technical and aesthetic vision
has been the most influential of these.
The trademark endurance, performance,
lightness and maximum resistance of a
Richard Mille watch requires incorporating
cutting-edge technologies and materials,
many of which are employed in the
automotive arena, and best exemplified by
a McLaren high-performance sports car.
Achieving this requires a deep commitment
to research and development (R&D).
Indeed, both Richard Mille and McLaren
today boast the best R&D capabilities in
their respective fields.“We make watches you can wear for
any occasion, just as McLaren creates
cars that can be driven on a daily basis.
We don’t produce watches to put in a
safe waiting for the next generation.
Given that our field is governed by very
complex engineering systems and huge
investments in R&D, as well as a lot of
tests, I find it fascinating that at the end
of it all, you have a fantastic, living object.
I love the fact that ultimately, we make art.
These are works of art, living pieces of