Forbes Asia - May 2018

CONTENTS — MAY 2018

25 | BRAND BLINDNESS

NetEase challenges Chinese e-commerce giants on a new battleground.

BY JANE HO

26 | GIRDING FOR GROWTH

A construction boom paves the way for new Vietnamese billionaire Tran Dinh Long.

BY LAN ANH NGUYEN

29 | NOT SO FAST

We’re five years away from safe driverless cars for all, says Carlos Ghosn.

BY PAUL ARMSTRONG

32 | FRANCE’S BIG PIVOT

Can Emmanuel Macron transform Europe’s perennial economic underperformer?

BY PARMY OLSON, WITH ALEX WOOD

38 | PRINCE OF PALLETS

Can you make a killing of a century-old wooden device?

BY JOANN MULLER

43 | WALL STREET’S RICHEST: HEDGEMONY

Forbes’ annual ranking of the top-earning hedge funders.

BY NATHAN VARDI

BILLIONAIRES

54 | THE LAST TIMBER BARON

From humble beginnings, Red Emmerson has built a multibillion-dollar logging fortune.

BY CHLOE SORVINO

TECHNOLOGY

60 | JUNIOR GUIDES

Crimson Education is a global tutoring empire. All that’s missing is a profit.

BY ALEX KONRAD

62 | THE RIGHT DIRECTION

Mapbox tries to figure out how to compete with Google in the race to steer self-driving cars.

BY BIZ CARSON

THAILAND’S 50 RICHEST

66 | FAIR GAME

Sarawut Pornpatanaruk taps into Thailand’s skin-whitening craze to build

a $1 billion company.

BY NAAZNEEN KARMALI

70 | THE LIST

The Chearavanont brothers remain at No. 1 with a record $30 billion.

BY NAAZNEEN KARMALI

72 | TV TURMOIL

Digital licenses have turned out to be a dud investment in Thailand.

BY MEGHA BAHREE

FORBES LIFE

78 | DINNERTIME

Mobile-application startups feast on Asia’s burgeoning foodie crowd.

BY PRISCA ANG

80 | THOUGHTS

On leadership.

VOLUME 14 NUMBER 4

T PAGE 16

“OUR APPROACH

IS COMPLETELY

DIF FERENT FROM

THE TRADITIONAL.”

—TAIZO SON, high-tech venture

capitalist

4 | FORBES ASIA MAY 2018

S PAGE 66

“I WANT SNAILWHITE

TO BE ALL OVER ASIA.”

—SARAWUT PORNPATANARUK,

founder of Do Day Dream and

member of Thailand’s 50 richest