“Dialog’s mission is to help
expedite the go-to-market
process that brings cutting-
edge new semiconductor
technology for our customers.
We have a long history and
track record with Gigaset when
it comes to DECT phones in
general and Gigaset elements
for home automation.” –
Arend van der Weijden,
Vice President, Wireless,
Audio and Voice, BU,
Dialog SemiconductorOne month later, Klaus Wessing would
be appointed as the incoming Gigaset CEO
and Chairman of the Board. Upon assuming
the post, he had only one thing in mind –
stabilisation. As Gigaset’s first major strategy
realignment since separating from Siemens
more than a decade ago, the job cuts would
define whether it had found a path to
a more stable and sustainable future. In
justifying the move, Gigaset noted that
the primary purpose of the staff reductions
was to boost efficiency, particularly when
it came to the internal relationship between
production and sales.
“We stabilised the company so we could
give it a more certain future,” Klaus says.
“Naturally, there was a lot of movement in
the company due to the uncertainty.” As
well as hiring Klaus as CEO, Gigaset also
appointed CFO Hans-Henning Doerr to
its executive board.
In addition, Gigaset could no longer
ignore the burgeoning smartphone market,
an industry where it had no previousinvolvement as an independent entity until
December 2016 (although it had some
involvement when it was part of Siemens).
“We will invest more in those new
growth areas and accordingly expand the
digitisation in the company and our solution
offerings,” says Klaus. “We see digitisation as
a great opportunity to continue inspiring our
customers with sustainable and individual
premium communication solutions.”
Gigaset knows very well that a complete
change of course in strategy is something that
should be never taken lightly. This was most
evident in its letter to shareholders in its
2016 Annual Report. “It was finally time to
address the longstanding problems that were
weighing heavily on our company. It was also
time to concede that long-promised goals in
the growth segments of home networks and
business customers had not been attained,”
it stated. “Gigaset’s reputation was at stake.”
The results have clearly vindicated
Gigaset’s major realignment in strategy.
Preliminary figures across the FY2017Half page advert
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