process. We have joined forces with our
partners and know a lot about each other’s
role in the value chain. This means we have
been able to find new and more efficient
ways of doing things to reduce food waste.”HEALTHY FOOD REVOLUTION
According to Sverre, the region has embraced
vegetarianism, veganism and healthy food
more than many other parts of the world.
“That kind of food is important to have on
the menu in Scandinavia,” he says.
While other restaurants may be content
to add a couple of token salads to their menu
and call that a healthy menu makeover, it is
clear Sverre has dug deeper into the issue.
“Medicine will make it possible for people
to live longer,” he begins. “But I think
the quality of life you have is very much
connected to your health. It’s not just
a matter of being alive. There are big
questions about the kind of life you will
lead and that’s closely connected to the
food you’re eating and the physical activity »“ My approach is not to give
orders and have people do
what I say. It is more about
bringing people together.”
production movement and promote healthy
eating. “It’s about taking into account that
everyone in our global population needs their
fair share of calories, proteins and vitamins to
stay healthy. It’s a complex area, but we’re
working with the foundation to improve our
value chain and our offering.”
The company also works closely with its
suppliers to further these values. “We have a
special relationship with our suppliers because
we don’t just buy and sell products, we buy
ingredients. We sell the meal that results from
using those ingredients in our productionto comeHalf page advert
Jæder Ådne Espeland ASJÆDER Ådne Espeland AS http://www.jaeder.noQuality since 1896. Norway’s preferred supplier of meat products for restaurants
Interview | INSPIRE