shelves lined with leather-bound books,
Sverre has to find himself a free desk each
morning just like everyone else. There is
no CEO office, no fancy chair. His locker
is no bigger than a junior staff member’s.
Another distinctive feature of
Scandinavian society is its higher wages.
Sverre says this is a point of difference from
American QSR chains. “It’s something like
50 to 70 per cent higher in Scandinavia. You
need a very efficient operation with excellent
onboarding and education. There is also a
high turnover, so you need to bring people
up to speed very quickly, or it will absolutely
ruin your profitability.”
Sverre believes the Swedish operation
is around 25 to 30 per cent leaner than
other nations’. The lower staff numbers
mean efficiency is at a premium. »Through its subsidiaries, Umoe Restaurants
has introduced a range of iconic QSRs into
Scandinavia. The company’s subsidiaries are:
Burger King (Norway, Sweden and Denmark)
Starbucks (Norway and Sweden)
TGI Fridays (Norway and Sweden)
Peppes Pizza (Norway)
La Baguette, Cafe Opus, Fattigmann, Eataly
and Little Eataly (Norway)
Leon Restaurants (Norway and Sweden)
- to be launched in 2018
THE BRANDS
BEHIND UMOE
to come“Foodmark AB shares Umoe Restaurant’s vision in creating
brilliant guest experiences every day. We share a joint long-
term view with a high extent of flexibility and speed to market.
Great taste and quality is our number one priority!” – Ida
Iwerbäck, Sales Director, Foodmark ABHalf page advert
FOODMARKSW EDISH QUALIT Y
SINCE 1937
Foodmark produces and promotes many of
Sweden’s well-known and loved brands in a
wide range of categories such as mayonnaise-
based salads, dressings, sauces and
soft spreadable cheese.
Our ambition is to inspire convenient and
delicious food experiences!Interview | INSPIRE