Auto Parts Asia — February 2018

(Ron) #1
20 | AutoPartsAsia | FEBRUARY 2018

are trying to clean up the system
and use the resources judiciously.
A: Yes, but it is all about not coming
back on warranties which is a problem
for the manufacturer, distributor and the
garage. That is the objective.

Q: Delphi is into replacement,
remanufacture and authorised
repair. How do you balance?

A: We balance the portfolio by offering
new remanufacturing and repaired
part solutions which go into our
authorised repair centres; that is exactly
how we balance the market. We can
offer whatever alternative is required
by the market for any part: new,
remanufactured, or locally repaired at
lower cost.

Q: While it is for the customer to
pick and choose what he wants;
how does Delphi differentiate

among the different offerings?

A: Obviously the parts are clearly
marked as to whether they are
new or remanufactured; there’s a lot of
legislation and requirements
about marking of parts as
remanufactured. For authorised repair
we have a network of service centres
all over the world with trained
personnel.

Q: Delphi has launched a range
of remanufactured injectors in
Europe. How is the response and
what’s the next step?
A: We have remanufactured injectors
also in the North American market,
running for many years, even before
Europe. This year we have also
launched global programmes; we now
offer remanufacturing in Brazil and
China for injectors.

Q: What is your market
enhancement plan?

A: In terms of enhancement all our
ranges are under continuous evaluation


  • we have range extensions, range
    expansions – as we are passionate
    about being first to market in some of
    our programmes; so they are under
    constant review.


Q: You mentioned you would be
launching more than 50 percent
of SKUs before 2018. How do you
manage such huge numbers of
SKUs and remain profitable, as the
technology is fast changing?
A: That is the challenge of the
aftermarket. That is why people
need to work with a Tier-1 global OE
technology supplier like us because
we have the technical expertise, with
hardworking people in our product
and category management teams.
You have to be data-driven with your
range-making, so you need good

systems to indicate the range gaps
and the new vehicles to be covered. It
means people, process, systems and
expertise.

Q: How do you foresee if a
particular model will sustain
for long or vanish from the
market place? You will have to
manufacture the range accordingly
and keep SKUs on hand. How do
you manage?

A: It all comes down to the scale and
specific knowledge of our product
and category managers who have to
become experts in their respective
ranges.

Q: Crystal-ball gazing?

A: Crystal-ball combined with good
experience and being connected with
colleagues in OE engineering to design
and specify products; get good advice
from them and have discussions on

expected failure modes and warranty
to prepare an inventory plan. Once the
part is setup and running, you need
close manual management to start
forecasting. Eventually you get enough
statistical forecast history to develop
and update the relevant item.

Q: I understand you have parts
covering 241 million vehicles
manufactured between 1968 and
2016.
A: Yes, it is mostly for the North
American market; globally it would
be more. It comes from having
systems and data bases looking at
the vehicles on the road. How many
there are for each country and getting
the appropriate stocking ranges in
the warehouses to supply to those
countries.

Q: Delphi has launched a range of

remanufactured injectors in select
European countries. Any further
development?

A: China is launching Delphi
Remanufacturing Injector Project in
Yantai City, Shandong Province. The
establishment of the Remanufacturing
Injector Project marks the further
development of Delphi in the Chinese
market, providing remanufacturing
processing and services to the Delphi
powertrain system products, covering
three systems of parts on control, audio
and safety. Capacity for Phase-1 is
about 5000Pcs/year, and now 2 PNs
of Reman injectors have been invested
into production, which are HRD367
for 28231014 GWM, and HRD366
JMC for R03301D. Delphi always
strives to supply competitive products
that meet OE quality to the Chinese
auto aftermarket and is committed to
providing more and better services to
support technicians and car owners.

INTERVIEW


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