Auto Parts Asia — February 2018

(Ron) #1
30 | AutoPartsAsia | FEBRUARY 2018

are into trucks and buses.But those
garages need drastic overhaul. I expect
large fleet operators will have their own
garages for routine maintenance; some
have started,” he said. The company
will approach its field operators, may
be later, to ‘’ensure that we offer more
services directly in our workshops
and encourage our service dealers
also to offer more services because
that will be under the overall banner
of an aftermarket solutions provider,”
Muralidharan said.
For trucks and buses LIS has been
servicing fuel injection systems,
starters, alternators, batteries, electrical
systems, wipers, motors and the entire
range of filters and lube systems. It
is not into transmissions or engines
and may not enter that area as the
conventional internal combustion
engine is in a very transitory phase
with talks of alternate fuels and electric
vehicles. Some customers have a
mindset of only looking at parts
and services from multi-national
companies. To this he said, LIS
does not have any problem
servicing multinational products.
“We are not a product brand, we
are a corporate brand; that’s the
difference. Earlier it was Lucas
products and Lispart, today we are
not. We have many brands, but our
company is LIS. We want to be a
trail blazer and a consolidator in the
Indian market.” he said.

Remanufacturing
On the possibility of LIS entering the
remanufacturing segment, he said,

“Reman (remanufactured) in the
traditional European way will take quite
a while because the labour rates are
different. But Reman as a solution that
saves time, be it float units or whatever,
is distinctly possible. We will probably
have a repair solution, a float solution
(changing the part with a new or
refurbished one), and then a Reman
solution. We have to take it step-by-
step. I think the market will ensure it
happens when we get into things like
common rail. I doubt if we will have an
option of going in for full-fledged repair
of a common rail system. There is no
doubt that Reman solutions help the
environment. At the same time, not
many Indian customers change a part
until it is completely worn out. There
will be a tipping point of labour rates
and time consciousness where the
customer would prefer a Reman to a
full unit; something better than a repair.
For example, for batteries and fuel
injectors it would happen much earlier,
but I’m not too sure if it will happen for
all kinds of parts.”

Would lack of reverse logistics affect
the prospects of Reman? Muralidharan
said there should be reverse logistics
but that does not mean the parts need
to be taken to places thousands of
kilometres away for remanufacturing
operations. These can be taken up at
regional centres; LIS’s own workshops
can become the centres, which will be
a distinct advantage, he said.

The global integration is bound to have
a spill-over in India. One such spill-over
would be the increasing replacement

of repaired products with Reman ones.
It might not happen overnight, maybe
only for a few products it will happen
because the time to repair is also
becoming a factor. No vehicle owner,
fleet operator or car driver likes higher
turnaround time; everybody talks in
hours. People generally prefer six to
eight hours; they would like to leave
their vehicle in the morning and collect
it back in the evening. If the service
centres want that sort of speed, some
critical products would certainly go in
the direction of reman and recon, he
said.

Expansion
Consolidating his plans, Muralidharan
said the company will expand service
dealerships. “There will hardly be a
district in this country where we will
not have multiple service points. All
put together, including fuel injection
and auto electrical, we will touch a
thousand service points from about 600
now. The number of electricians in our
fold will reach 30,000 from the present
25,000. We will increase the touch
points – that’s a constant exercise –
and retailers.

For two-wheelers we have started a
retail engagement programme called
‘Mera dukan, mera LIS’ because
we had found that the two-wheeler
retailers were not really touched. In
western India we have nearly 2,000
retailers who are in this programme.
We will extend this to other regions; we
will follow the vehicle path; that’s it,”
Muralidharan concluded.

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