Systems Integration Asia — February-March 2018

A still happier man was Sanjeev Singh, Managing

Director of AV distribution enterprise Aviss LLC.

“It was a good outing for us; we even closed a

couple of good business deals,” he said. “We also

had some big enquiries too. That was very

encouraging.”

Two of the most notable positives have been the coming of VR AR
Conference and Russian Export Center. The conference
programme titled VR AR Conference – the Immersive World –
jointly organized by the VR AR Association and IFMEA presented
how the articial reality, and virtual reality technologies are
changing the face of the industry.

The conference, while seeking to deliver some insightful
knowledge into the VR/AR domain, sought to substantiate the
concept with some impressive case studies. It did have some
reputed Industry stakeholders on deck sharing their experiences.
The Russian Export Center, on other hand, sought to share how
the institution contributes to technology domain and what it
expects from stakeholders to value add the advantages.

For the exhibits on the Show Floor, most of the major, regular
exhibitors showed products that were demonstrated at ISE and /
or InfoComm USA 2017, or have been on the market for some
time. Some exhibitors introduced to the ME markets that have
been popular on global markets. However, though, the event did
have some very unique and new global launches.

For InfoComm Asia, the organizers of the event, the regional
situational factors have admittedly inuenced the show in a very
physical sense, while it did not have much of an impact on the
show composition.

“There is a good level of technology showcasing with new
solutions coming in as usual,” says Richard Tan, Executive Director
of InfoComm Asia Pvt Ltd. According to him, the show had a
good combination of AR & VR, UC, control systems, projection
technology and digital signage solutions.

However, it's been a very challenging time for the last six months
or so for the typical reasons discussed, affecting the show

promotion across the region. Two biggest markets in the region

Saudi Arabia and Qatar had their own share of challenges that

had a bearing on the event.

“For the rst time, we are in a reality check. It can't be rosy every

time, or like previous years,” Richard observed. “We did predict

that it wouldn't be that good- owing to obvious reasons. But,

admittedly, it could have been better.”

According to him, they needed to explore alternative dates for the

event. “We are looking at all opportunities and possibilities,” he

said.

From the Show Floor

Evidently, the IFMEA had a fairly good presence of AR/VR, UC, and

digital signage representation, it had all the segments showing

their presence.

The audio segment comprised majors like Analog Way, Biamp,

ClearOne, Clock Audio, Electro-Voice, Dynacord, QSC, Shure,

Taiden and Yamaha, while the video/display segment majors like

Mitsubishi Electric, SiliconCore, Transtech LED, Unilumin, and

Yipled on one side of the spectrum, and Arthur Holm and Soltec

on the other end of display segment.

The digital signage segment is represented by Asukanet, Blackbox,

PNY Technologies, RGB Link, and Tri Color solutoions.

B-Tech AV Mounts and Vogel's represented the mounting

solutions segment while Arthur Holm and Soltec brought their

latest monitor solutions to the region.

Remote Technologies Incorporated (RTI) showcased a whole big

range of solutions catering to different segments of the market

while switching and network control solutions majors Extron and

Wyrestorm came up with new launches for the region.

Angalog Way was one among the prominent in that it took to the

Show Floor fresh from its acquisition of Finnish media server

solutions player Pictureall, and expectedly showcased a blend of

both Analog Way rmware and Picturall software. The products

demonstrated included the VIO 4K, a premium 4K multi- format

converter, and the Ascender 48-4K-PL LiveCore multi-screen,

seamless switcher with Soft Edge and 4K capabilities based on the

LiveCore platform.

Director General of the Government of Dubai Media Office (GDMO)

Mona Ghanem Al Marri vising the exhibitor stands on the IFMEA

2017 Show Floor, aer inaugurang the event. Richard Tan, Execuve

Director of InfoComm Asia, and Terry Friesenborg, Chief Global Officer

at InfoComm Internaonal are seen accompanying the DG.

EXHIBITION REVIEW

Enthusiasc visitors from the Middle East markets