RASHID: Highlander looks for companies
that are well performing businesses
with established and respected "
brands that can become the
foundation upon which we can
build a much larger enterprise
through a combination of organic
growth and strategic acquisitions.
Biamp meets that criteria precisely.
Biamp is the leading audio and
audio processing brand in the
professional AV industry with a
proven history of translating technical
expertise to business success and customer
satisfaction. It has plenty of opportunity for
additional growth and well rened business systems and
infrastructure to support integrating acquisitions.
SIAsia: In what particular way [will] this big move will help
Biamp go places?
RASHID: Biamp is already going places. That is one of the
things I love about it. The purchase by Highlander Partners
brings fresh executive perspectives and access to funding that
can accelerate the strategies Biamp already has in place, and
investigate new opportunities it might have considered
beyond its reach previously.
SIAsia: Having taken the helm at Biamp, what is your
immediate, and biggest priority? (assuming both are not
the same!)
RASHID: Understanding the business completely from the
inside out. Understanding the capabilities, aspirations and
possible limitations an organization has is the best way to plan
for growth; it enables us to create a strategy to get us where
we need to be.
SIAsia: Does that in any way mean deviation of the path
Biamp would have otherwise taken? please explain.
RASHID: The current Biamp strategy and its business practices
are fundamentally sound. That is especially true about the
outstanding way it treats its customers during all phases of
the relationship and product delivery. There will certainly be
new initiatives that we will undertake but we're still
determining those ourselves. It will be exciting, I can promise
that.
SIAsia: How would you want to execute
your plans? Any particular road
map for immediate future?RASHID: We see three
immediate opportunities for
growth: solutions, vertical
applications, and geographic
expansion. One thing I denitely
see is a much greater opportunity
in markets outside the Americas.
We will be putting much more
attention and resources toward building
a larger share in other markets including
those throughout Asia where we see strong
demand for the type of solutions Biamp is uniquely positioned
to address.SIAsia: How about Biamp's R&D competence in the new
mold?RASHID: Biamp is renowned for innovation of, and dedication
to well-engineered products. That philosophy will be applied
to all new products Biamp introduces, whether those products
are in segments Biamp is well-known for, or entirely new
segments Biamp enters in the future. Our dedication to
product excellence, project success, and customer satisfaction
will be a constant our customers and channel partners can
depend on.SIAsia: How about the notion of AV over Fiber impacting
AV Over IP, a strength area of Biamp?RASHID: The only thing you can depend on in technology
intensive businesses is that the technologies will change. We
are constantly watching evolutions in customer requirements
and technical innovations to build products that deliver the
promise of new technologies to our customers in the form of
innovative and valuable new solutions. We never forget that
our customers don't come to us for technology, they come to
us for solutions to their problems. We remain exible to
utilizing whatever technologies are available to fulll that
mission.http://www.biamp.comINTERVIEW
Biamp solu ons have powered some of the mos awe-inspiring projects of diverse nature across the industry geographies.
Zeyed university in Abu Dhabi, UAE (le ), and Dandi Ku r in Mumbai, India (right) are a couple of cases in point.S I A“We see three immediate opportunities
for growth: solutions, vertical applications, and
geographic expansion. One thing I definitely
see is a much greater opportunity in markets
outside the Americas. We will be putting much
more attention and resources toward building
a larger share in other markets including those
throughout Asia where we see strong demand
for the type of solutions Biamp is uniquely
positioned to address.”The Roadmap Ahead