INTERVIEW^65
GLENN & JIM: There are dynamic clients in all the regions through
APAC, especially in Corporate and Control Room applications.
Japan, Malaysia, Australia and Thailand all have on-going projects
which are among our most innovative in the World.
SIAsia: What makes SiliconCore innovate regularly with its
products and solutions?
GLENN & JIM: With our headquarters in Silicon Valley, CA, we are
always evolving new technology and looking at how we can drive
the innovation within the LED market. Our proprietary Common
Cathode Technology has revolutionized the LED display market,
enabling higher brightness screens with the pixel pitch now as low
as 0.95mm, at an industry leading TCO. It's for this reason that
we're number one in the Narrow Pixel Pitch market in most areas
of the globe. We're now focusing on developing our LISA
technology, which will be our proprietary Chip On Board (CoB)
manufacturing and will help drive the quality and applications of
LED, placing it as the leading technology in the display market.
SIAsia: From Common Cathode initiative to LISA and ZACH,
how would you describe the journey?
GLENN & JIM: Each of the technologies are created from years of
research and development. They are generated from listening to
customer needs and analysing the performance of the displays in
order to keep creating a new generation of products. We have a
great team of innovators based in the US and China, and their
sole focus is to not watch what other manufacturers are doing
but to break new ground. As with anything, being at the cutting
edge brings challenges but we strive to be at the forefront of the
market and its developments.
SIAsia: How have these initiatives impacted the industry
thinking?
GLENN & JIM: We lead the industry in technology advancements.
We were the rst company to bring to market sub zero pixel pitch
displays, which is enabling the industry to use LED displays in new
environments including Control Rooms and Corporate set-ups.
Our technology advancements such as Common Cathode, LISA
and ZACH continue to perfect aspects of power/heat
management, reliability and image quality for the LED industry.
The strides we make continually push our competition and
advance the industry.
Introducing front and rear servicing options opened up new
mounting and placement possibilities. Common Cathode
Technology eliminates the need for fans and external cooling. A
major impact of LED's energy efciency reduces Total Cost of
Ownership (TCO) and increasing the reputation of LED as a
reliable and high quality product to use in wider industry
applications.
SIAsia: With no particular standard for specications, colour or
dynamic range, where do you think the LED industry is
heading?
GLENN & JIM: As LED displays mature and become the prevailing
large screen display solution, standards will prove to be inevitable.
Those standards can rise out of a segment of the market, or the
industry as a whole. This will include formalization on measuring
brightness, lifetime, color gamut, dynamic range and TCO. This
may come down to regulatory bodies such as AVIXA or perhaps
leading LED manufacturers joining forces to create a standard to
which they all work. At the moment it can be a mineeld for
customers and so it's important that you have a close relationship
with the manufacturer to ensure quality of both the product and
the service.SIAsia: Are there any efforts from SiliconCore towards working
out a standard for LED displays?GLENN & JIM: At present there aren't any standards that regulate
how LEDs are manufactured or the measured specications.
SiliconCore as a company holds its reputation on the quality of its
image and manufacture. We strive towards building the nest
pixel pitch products in the industry and adhere to a higher
standard of doing business. We take the time to educate our
clients not only on the display itself but other aspects of
installation and design. Education is an important part of working
towards a standard. As a company we would be eager to see
specications implemented in the industry to help the consumer
and reduce confusion in the marketplace.SIAsia: Having come out with ZACH, what's the game ahead
for SiliconCore?GLENN & JIM: We are constantly innovating, with a clear road
map ahead, and numerous developments underway to improve
the driver chip, manufacturing process, technology and
electronics in our displays. We're keen to work with integrators
and end users to see where products can be improved and shifts
in future demand. Chip On Board manufacturing is denitely the
major focus to us as we look to 2018 and the projects which
require a more robust and exible product for various applications
that require seamless, high resolution, large scale displays.http://www.silicon-core.netJim Wickenhiser, SiliconCore VP - Asia Pacific
SI A