On how has been the journey, since setting up
India ofce...
It's been just seven months since our inception here in India in
June 2017, but we are counting. In that we can assertively say we
have been able to make our presence felt here in the domestic AV
Industry. It's been admittedly challenging but at the same time
fullling as well in that we have been able to make quite a
successful headway.
Aurora is a strong brand and very well known for its innovative AV
over IP technology and superlative products, particularly in North
America and Europe. Also over last one year, Aurora Multimedia,
as a brand, has proven to be a global leader in AV over IP
segment through its innovative products and solutions- not to
speak of those 'rst-in-industry' solutions.
We wanted to bring those strengths and technology expertise to
India and within a short span of time; gladly for us, we have been
able to create an perceptible impact among the AV fraternity and
customers in the country.
We focussed on an extensive branding and marketing plan with a
360-degree approach including sales promotions, exhibitions,
media coverage, and social media. As a part of the 'go-to-market'
strategy, we conducted product demos and training programmes
to our dealers and partners as well as End Users. It's been a very
satisfying feedback and acceptability for us.
We started with Bangalore operations, and today we have
nationwide presence connecting four metros and cities like
Hyderabad. So far, it has been a journey of outperformance lled
with hard work of all the peers. We hope to continue the same
through 2018 and beyond.
On bumps and downs through the journey...
Every new brand is prone to go thorough bumps and downs
during those initial stages, and we are honestly no exception.
Aurora – Carving An Aura of Competence
However, our being pioneer in AV over IP technology globally gave
us the opportunity to hit the right chord among the End Users in
India. While we did face hesitations and apprehensions from top
consultants and systems integrators about considering Aurora
solutions, we were able to convince them- thanks to the
compelling beauty of Aurora products and the benets they bring
to install space. Once taken for evaluation, they spoke for
themselves and got their way ahead.Top customers showed their trust on us and we just not met, but
exceeded their expectations in terms of quality, service, and
delivery. The project of S B Energy would be a perfect case in a
point where we took just one week time from conceptualization
to design to delivery to installation and handed over to the client
creating a WOW factor.Having passed those testing times and challenges, we gained
ground and expand with End Users like Airtel, Citrix, Microsoft,
Firstdata, EMC, FAI, TIVO, HDFC and ERGO – to name a few –
who believed in our futuristic AV over IP technology solutions, and
helped us stand what we are today. At the risk of sound a bit self-
conceited, we may as well say we have been able to move past
competition that had some very potential players.Our success has also been due to our strong team that believed in
our brand, solutions and leadership too, and the commendable
work they did on ground. We came out happy victors.Aurora Multimedia has been in India for
about seven months now; and the
dynamism displayed is like Seventh Heaven!
Aided by a strong global identity of cutting
edge competence, coupled with some hard
ground work and intelligent planning by its
India team, the IPBaseT pioneer feels
charting new marks of excellence- not just
for itself, but for the industry.Nataraju Upputuri, Director at Aurora
Mul media India shares what shaped up the
journey, and what future holds for them...STRATEGY (S)TAKE