Forbes Asia — December 2017

2 Indonesia

SPECIAL ADVERTISING SECTION

The Indonesian group has introduced a range of social responsibility programs and initiatives

to ensure its home also prospers alongside the company.

ASTRA:

TOGETHER AS ONE WITH INDONESIA

From automotive to financial services,

from agribusiness to property, Astra

Group is an industry leader in almost

every segment of Indonesia’s economy.

Since its start as a commodity trader in

1957, the group has expanded into seven

different lines of business, including its

most recent venture into real estate,

which it launched three years ago.

Today, Astra is one of the nation’s largest

diversified business groups. Its operations

spread across Indonesia and comprise 212

subsidiaries, joint ventures and associates,

and are supported by almost 220,000

employees. The parent company of the

group, PT Astra International Tbk, listed

on the Indonesian Stock Exchange in 1990.

Beyond its sheer size, Astra has built a

strong reputation both in Indonesia and

overseas of offering only the best prod-

ucts and services, with a strict adherence

to good corporate governance and sus-

tainability standards.

This breadth puts Astra in an ideal

position to capitalize on the continuing

prosperity of the Indonesian economy.

According to World Bank forecasts,

Southeast Asia’s largest economy is

expected to expand by a robust 5.3%

in 2018.

With the group’s large footprint comes

social responsibility to the nation where it

built its success. As a result, the business

activities of Astra aim to have a balance

of commercial considerations and a range

of comprehensive programs that give

back to Indonesia. Through its nine social

responsibility foundations, Astra contrib-

utes to health, education and the environ-

ment; it also fosters the development of

small and medium enterprises. Astra also

works with the Indonesian government to

help develop the country’s infrastructure,

ranging from constructing toll roads to

building power plants.

The group’s mission to prosper together

with the nation is best articulated by

Astra founder William Soeryadjaya: “We

would like Astra to grow and flourish like

a shady tree that serves as a shelter for

many during rain or shine.” In a nutshell,

Soeryadjaya sees Astra as a company that

will benefit society and the country as it

continues to grow and prosper.

Unified Spirit for Indonesia

With this guiding strategy, Astra

has developed an overarching blue-

print known as the Triple P Road Map,

which refers to “Portfolio, People and

Public Contribution.”

The Portfolio Road Map covers the

group’s wide range of business lines,

with the goal of becoming one of the

Menara Astra is a prestigious office tower located in Jakarta’s central business district.

Prijono Sugiarto, President Director of Astra International, shared the importance of

innovating at the InnovNational Seminar.