Forbes Asia — December 2017

Indonesia 3

SPECIAL ADVERTISING SECTION

best-managed companies in the Asso-
ciation of Southeast Asian Nations.
To achieve this, Astra aims to be the
leader in its seven key business seg-
ments: automotive; financial ser-
vices; heavy equipment, mining and
energy; agribusiness; infrastructure
and logistics; information technology;
and property.
In the property segment, for instance,
Astra has developed an integrated office
and apartment complex, the Menara
Astra and Anandamaya Residences in
Jakarta’s central business district, as well
as residential segments in the eastern
and southern districts. Since its launch
in August 2014, more than 90% of the
Anandamaya Residences have been sold.
The People Road Map emphasizes
the importance of human capital as a
key to sustaining excellent performance
in the organization. As such, develop-
ing its people is an integral part of the

group’s business strategy to achieve its

organizational goals. Astra aspires to

become “The Most Preferred Company

to Work For” through the implementa-

tion of human resource development

and management strategies based on

the philosophy of “Winning Concept,

Winning System, Winning Team.” Astra

also constantly relies on continuous inno-

vation to deliver operational excellence.

In terms of the Public Contribution Road

Map, social responsibility is integral to the

core values handed down by the found-

ers of Astra, namely to “Prosper with the

Nation.” The group is heavily engaged

in corporate social responsibility (CSR)

initiatives with the objective of improv-

ing the quality of life of the communi-

ties where Astra operates. This includes

providing better healthcare and edu-

cation, shaping efforts to preserve and

protect the environment and empow-

ering communities to improve their

economic welfare.

To achieve these goals, Astra runs a

wide range of programs that encompass

the four pillars of its CSR: Astra untuk

Indonesia Sehat (Healthy Indonesia), Astra

untuk Indonesia Cerdas (Smart Indonesia),

Astra untuk Indonesia Hijau (Green

Indonesia) and Astra untuk Indonesia

Kreatif (Creative Indonesia). Furthermore,

programs such as Kampung Berseri Astra

and SATU Indonesia Awards recognize

Indonesia’s talented youth who have

given back to their communities.

On its 60th anniversary, Astra’s multi-

faceted mission to be a leading company

while contributing to the development of

Indonesia is as important as ever, and will

help the group achieve its ultimate goal

of being the “Pride of the Nation.”

http://www.astra.co.id

THE ASTRA WAY

Corporate Philosophy - Catur Dharma

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Astra Financial Highlights

Astra Financial Highlights