Indonesia 13SPECIAL ADVERTISING SECTIONEuromonitor International, store-based
retailing still dominated the distribution
of luxury goods in Indonesia in 2016.
Most Indonesians, especially middle-
aged, affluent consumers, prefer to make
purchases in person.
Furthermore, infrastructure improve-
ments are set to boost Indonesia’s retail
industry. The construction of a MRT (mass
rapid transit) system that will have direct
access to Jakarta’s shopping centers is
scheduled to be completed at the end
of 2018. It is expected to increase foot-
fall and drive the growth for Indonesia’s
luxury goods industry.
A Full-Service Partner
Time International entered the luxury
fashion retail market when it opened
its first Chanel boutique in Indonesia
in 2008. It has since expanded its pres-
ence in that segment by introducing
leading international brands such as
Berluti, Diesel, Fendi and Tory Burch
to Indonesian consumers hungry for
luxury goods.
“Our customers today are most defi-
nitely more advanced, and more aware of
value, quality and services. More often than
not, customers come into our stores now
knowing already exactly what they want,
what their options are, and enjoy the knowl-
edge exchanges they have with our team
members in the stores,” says Mussry.
“It’s also now no longer just about the
products; importance lies in the entire
experience and journey of finding that
product of their dreams,” he adds.
To support its rapidly expanding
business, Time International also invests
heavily in acquiring and training the
best talent the industry has to offer. The
company has a comprehensive learning
and development program for its 1,200
employees across the country.
The company has also cultivated close
relationships with the brands it represents
over the years, and acts as a full-servicepartner to them. Beyond being a retailer
and marketer, Time International offers a
full suite of services to its clients as well.
The company’s well-trained technicians
at its watch-service centers, for instance,
perform everything from routine cleaning
and maintenance services to more compli-
cated repairs.Eye on Technology
Beyond the luxury segment, the company
has also been developing businesses
in other sectors that can benefit from
Indonesia’s continued prosperity. These
include ventures in fast-emerging
technology fields such as fintech, medtech
and agrotech.
With the Indonesian economy expected
to continue growing for years to come, Time
International is well placed to find success
as a diversified business conglomerate that
places a premium on quality products and
services that are backed by high standards
of customer care.
“We are exploring other cities in Indo-
nesia that have potentially good retail
space for expansion, and aside from our
current businesses, the company is also
in the midst of carefully growing its reach
into other economic verticals such as con-
sumer-facing technology and agriculture,”
Mussry says. “All of this, without steering
away from our goals to continue being
consumer facing.”http://www.timeinternational.co.idThe company has helped introduce leading international brands to the Indonesian market.Time International’s portfolio covers all market segments.