12 Thailand
SPECIAL ADVERTISING SECTIONThe mega-development will combine the very best of Thai culture with offerings from top international brands
to help transform Bangkok’s riverfront into a global destination.ICONSIA M:
A NEW SYMBOL OF NATIONAL PRIDE
An alliance of three of Thailand’s most
successful companies—Siam Piwat, the
owner and operator of prestige retail
developments such as Siam Paragon;
MQDC, a top-end residential developer
of projects such as Magnolia Ratchad-
amri Boulevard; and multinational Cha-
roen Pokphand Group—are creating
ICONSIAM, a major riverside develop-
ment in Bangkok that will become a new
symbol of national pride for Thais and
rank among the world’s most exciting
new destinations when completed in
late 2018.
ICONSIAM is one of Thailand’s great-
est property endeavors. It includes stun-
ning attractions packed into a vibrant life-
style, retail and residential development
that come together to make ICONSIAMa confluence of art, culture and cre-
ative vitality from Thailand and around
the world.
ICONSIAM is introducing to Thailand
a completely new approach to property
development by creating a new, national
destination that is comprehensive and
integrated, much like a city, and one that
has a role to play in carrying forward the
rich culture of Thailand. The visionary
approach leaves behind traditional con-
cepts of mixed-use development: It is a
unique example of a project that is the
result of collaboration between a large
group of public and private sector stake-
holders, including riverside communi-
ties, who are working together to create
a globally visible new landmark for Thai-
land as well as helping to revitalize and
conserve the Chao Phraya River.
Located on a beautiful 22-acre
site along the river, the US$1.6 bil-
lion development has a gross floor
area of 750,000 square metres. It
includes two extraordinary retail
complexes covering 525,000
square metres, two super-luxury
waterfront residential condomin-
ium buildings, and a multitude
of attractions.
Every attraction is the first or
the best of its kind in Thailand
and some are the best in Asia.
They aim to make ICONSIAM amust-visit destination that will be a mag-
net for the country, drawing hundreds of
thousands of visitors a day from Thailand
and around the world.
Among the firsts are “True ICONSIAM
Hall,” Bangkok’s first world-class audito-
rium that is outfitted with state-of-the-art
technology and able to seat 3,000 peo-
ple; “River Park,” a riverside event plaza
covering more than 10,0 0 0 square meters
that can host world-class performances;
the longest multimedia water-and-fire
feature in Southeast Asia; and “Venice of
the East,” an indoor city that presents 100
artisan villages featuring the best prod-
ucts from Thailand’s 77 provinces.Retail and Lifestyle
ICONSIAM presents Asia’s most breath-
taking retail complex that includes a
complete range of products and services
from more than 500 retailers around
the world to fulfill its promise to be the
destination where “the best of the world
meets the best of Thailand.”
The two retail complexes of ICON-
SIAM—ICONSIAM and ICONLUXE—are
closely associated with cultural values
and beliefs tied to the Chao Phraya River.
The ICONSIAM is a highly modern build-
ing; its architectural design was inspired
by the way a krathong* is folded, translat-
ing traditional Thai design signatures with
a modern interpretation.ICONSIAM: Where the best of the world meets the best of Thailand.The development is attracting new names
to Thailand’s retail scene.