Forbes Asia — December 2017

Thailand 13

SPECIAL ADVERTISING SECTION

One of the most anticipated innova-
tions at ICONSIAM is ICONLUXE: a stun-
ning 25,000-square-meter, super-luxury
glass pavilion that is close to the river
and forms a part of the multicomponent
retail and lifestyle complex. ICONLUXE
pioneers a new paradigm of purest lux-
ury. It is being built with specially com-
missioned “ultra-transparent” glass that
is wrapped around several stand-alone
mansions creating an “icon within an
icon” and a nirvana of luxury with many
of the world’s most prestigious brands in
fashion, jewelry and watchmaking.
ICONSIAM will also be a gourmet
paradise, featuring Michelin-star chefs,
al fresco dining with river views and a
starlight setting, and more than 100 new-
to-Thailand restaurant brands, in addition
to hundreds of cafes, bars and eateries.

The 14 Cineplex and 1 IMAX will be
another first as the country’s most innova-
tive movie-going experience with the lat-
est projection, sound equipment and the
newest concepts in layout and seating.
ICONSIAM also brings, for the first time
in Thailand, entertainment for the whole
family where children can experience
state-of-the-art excitement.
ICONSIAM’s other retail offerings include
the venerable Japanese department store
Takashimaya, which will open its first store
in Thailand at the destination.

Riverside Residences

The residential components of ICONSIAM

also represent many “firsts.”

The 52-floor residential building will be

Southeast Asia’s first Mandarin Oriental

branded residences and called The Resi-

dences at Mandarin Oriental, Bangkok.

It will include 146 super-luxury, freehold

riverside residences that are situated

diagonally across the Chao Phraya River

from the legendary Mandarin Oriental,

Bangkok hotel. The Mandarin Oriental,

Bangkok will provide management

services for The Residences, as well as

bespoke amenities for individual residents.

The Residences at Mandarin Oriental,

Bangkok are designed to the highest

standards of luxury that, together with

the enchanting location, make these res-

idences among the best in the world, lift-

ing the prestige of a Bangkok residential

address to a new level. No expense has

been spared. Every home has an unob-

structed view of the river and lush gar-

dens, and offers a feeling of being close

to nature as well as a unique sense of

Thai charm.

The 70-floor Magnolias Waterfront Resi-

dences at ICONSIAM is also setting new

benchmarks in residential development

in Thailand and ranks among the world’s

best residential properties.

Paradigm of Excellence

Throughout ICONSIAM, the exterior

architectural design and the internal

spaces are an embodiment of the

culture and spirit of Thailand and blend

it with the most advanced materials and

technologies of the 21st century.

According to ICONSIAM’s director,

Chadatip Chutrakul, “ICONSIAM

illustrates our core belief that collaboration

with local and world-renowned artists,

designers, communities, retailers and

other stakeholders is the only way forward

for the future of great development, and

we have held it as our priority to closely

integrate into our project all stakeholders

and communities so that they may prosper

with us and so that we may also better

serve our country, and help preserve our

national heritage.”

*A small floating sculpture used during the Loy Krathong festival. iconsiam.com

ICONSIAM will restore focus to the cultural significance of Chao Phraya River.

The complex will offer a range of retail, entertainment and residential options.

ICONSIA M reinforces

Bangkok’s stature as a

“world-best” destination

with “first-in-world” and

“first-in-Thailand” features.