Asian Trader Magazine – 12-25 May 2017

(Barry) #1

So we’re clear



  • Fresh new look from the No.1 UK


produced plain bottled water*



  • Increase in purchase intent from


45% to 76% compared to previous


packaging design**



  • £5m marketing support in 2017


including a new national TV


campaign starting this summer


REFRESHING


NEW BOTTLE


highlandspring.com


STOCK UP NOW


* Zenith International Bottled Water Report March 2017
** Taylor McKenzie Packaging Research June 16
(based on % of consumers scores 7-10 vs Current)
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