FEATURE
PRICE MARKED PACKS24 ASIAN TRADER 12 MAY 2017 http://www.asiantrader.bizFollow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderaimed specifically at the
independent retail and
convenience sectors.
“Our customers love Rio and
with our new look and new
taste for Rio Light, our No
Added Sugar variant, they will
love it even more. The new fun
designs will give real standout
in the chiller and on shelf, and
will bring even more sunshine
to your sales. Rio is on the rise
with 130% growth over the last
5 years and a staggering 32
million cans sold in 2016, all in
the independent sector” said
Danielle Obbard, brand
manager for Rio.
The new packaging is the
first in a series of developments
for the Rio brand, which plans
single serve PET bottles, a new
website and heavyweight social
media activity throughout the
year.
Independent retailers can
also take advantage ofbespoke point of sale kits
which showcase the new look
by emailing the company.Impulse
confectionery
In a sector which
lends itself to
impulse purchas-
ing, it’s no surprise
that confectionery
products like mints
and gum, as well as
sugar and chocolate
formats in bags, bars
and bottles are full of
PMP variants.
Last summer, Wrigley
launched a new range of PMP
across its best-selling Skittles
(55g) and Starburst (45g)launched in the two best-sell-
ing core flavours; Peppermint
and Spearmint. The packs are
also be available as a £1 RRP
PMP. The £1 price point has
been driven by consumer
marketing insights research,
which shows 99p is a key
pricing threshold in this sector.Hot drinks
“Within the hot drinks market
we have seen an increase and
focus on price-marking; there
is no doubt that price-marked
packs are important for
retailers to be stocking,” says
Helen Boulter, Channel
Controller at Taylors of
Harrogate.
Research has
revealed that hot drinks
shoppers are likely to
spend more time in store
than an average c-store
shopper (9:30 minutes
versus 4:48 minutes)
which presents retailers
with the opportunity to
draw their attention toNew
PMP launch
Ritz Crisp & Thin is helping
independent retailers drive savoury
snack sales with the launch of a new 39p
promotional price-marked pack for a limited
time.
Available now, the PMPs will run across Cream
Cheese & Onion and Sea Salt & Vinegar variants of the
on-the-go 30g format.
Research shows that shifts in eating patterns, time
pressures and increased health and wellbeing
concerns are fueling a change in consumption habits
across the globe and this has resulted in growth in
the healthier crisps and snacks category in the
UK (IRI).
Ritz Crisp & Thin is capitalising on
these changing trends with
this latest launch.singles formats. These PMP’s
are designed to help retailers in
the convenience channel drive
confectionery sales, by offering
consumers a selection of
Wrigley’s top performing sugar
confectionery brands, at an
attractive price.
This year, Wrigley
is looking to continue
to grow the gum
category with the
launch of its £2 RRP
Extra sugarfree gum
price mark pack 46
pellet bottle across
its best-selling core
flavours, Pepper-
mint and Spear-
mint.
An exclusive format for the
route to market channel, the
bottle format continues to tap
into the growing demand for
keeping teeth clean and breath
fresh after snacking on the go.
For retailers, the launch of the
new PMP bottle is designed to
help to improve rate of sale, as
purchase intent in the gum
category has been shown to
significantly decline when
priced above £2.
Extra sugarfree gum
hanging bags has also beenPMPs Feature1.indd 24 5/4/2017 8:26:40 AM