- NEW packaging from the UK’s No.1 muesli brand*
- NEW £4m ATL campaign running from May to September
- NEW TV advert, taking Alpen back to The Alps
- Available in both Price Marked and non-Price Marked packs
- All designed to help your muesli sales reach a new high in 2017
*Source: Nielsen 52 w/e data to 15/04/2017WEE0042_ALPEN_PORTRAIT KV PMP Ad_A4_AW2.indd 1 04/05/2017 13:27