MUST STOCK30 ASIAN TRADER 12 MAY 2017 http://www.asiantrader.bizFollow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderZeo invests in largest every brand relaunch
THE ALL-natural, low calorie soft drink Zeo has undergone a major brand relaunch to mark the
introduction of a new, no added sugar range and a year-long celebrity partnership with Caroline Flack.
Flack, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to
her lifestyle, will become the public face of Zeo No Added Sugar across multiple channels throughout
2017.
The launch will unveil a brand refresh and a range with new, even fruitier flavours. To support there
will also be an integrated marketing campaign complete with above the line and sponsorship at major
wellness events such as Be:Fit and Balance Festivals.
The product itself has been recrafted in response to demand for a more refreshing, lightly
sparkling fruit drink with no added sugar. The range now includes four fruit and botanical flavours,
available in both 330ml sleek cans (RRP £1.19) and 750ml bottles (RRP £2), namely: Orange & Mango,
Cloudy Lemon, Peach & Grapefruit, Cranberry & Raspberry.
Head of Marketing, John Mulvey, comments: “Our single-minded aim has always been to offer a
positive choice for consumers looking for a healthier, natural and no added sugar alternative to
conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the
demand from today’s more health-conscious consumers is only going to grow.”
CONTACT: http://www.drinkzeo.comDiageo Reserve introduces limited edition
Cîroc
DIAGEO Reserve’s ultra-premi-
um vodka, Cîroc has introduced its
first limited-edition expression, Cîroc
Summer Colada to its portfolio.
Inspired by the popular summer
cocktail, Piña Colada, the new
limited-edition expression has been
crafted using natural pineapple and
coconut flavours, delivering a taste
of coconut cream and a juicy tropical
fruity note that carries through into a
long, smooth finish.
Cîroc Summer Colada will
launch to the UK on and off-trade
accompanied by two recom-
mended perfect serves, Cîroc
Colada and Summer Colada Sun-
rise.
As an exclusive summer
edition, Cîroc Summer Colada
presents itself in a white bottle, embellished with metallic accents,
including a golden orb as part of the logo and a golden cap, celebrating its
style credentials.
Building on the success of recent launches, including Cîroc Pineapple
and Cîroc Mango, the limited-edition variant is positioned to capitalise on
the growing consumer demand for tropical flavour profiles.
Cîroc Summer Colada 70cl will be available from May nationwide
throughout the on and off-trade with an RRP of £39.94.
CONTACT: 08457515101One Stop’s lunchtime meal deal adds ice
cream
ONE Stop has
improved their
lunchtime meal deal
offer for customers,
whilst maintaining a £3
price point.
Over the past few
years, One Stop has
improved several of their
‘Meal Deals’ to give
better value to custom-
ers across a variety of
meal occasions.
The latest enhance-
ment is to their £3
lunchtime meal deal,
which sees the introduc-
tion of 14 ice cream lines aimed at driving sales when the weather is
hot, both over the summer months and during pockets of good
weather throughout the year.
Further to this, it provides an opportunity to encourage custom-
ers purchasing an ice cream to shop the wider meal deal. Available
now, customers will be able to add selected handheld ice creams (up
to the RRP £2.29) as a ‘snack’ in their meal deal, with the best value
combination offering a £4.69 saving.
Some of the ice cream lines added include favourites such as Ben
& Jerry’s ‘Wich Sandwiches, Wall’s Max Duo, Cornetto, Solero and
Oreo.
CONTACT: 01543 363000must stock1.indd 30 5/4/2017 8:28:32 AM