FEATURE
BBQ & SUMMER PRODUCTS38 ASIAN TRADER 12 MAY 2017 http://www.asiantrader.bizFollow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderAG Barr have also recently
released another variant of its
popular Irn Bru. Irn Bru Extra
aims to capitalise on growing
demand for sugar free drinks
and the company is helping
retailers tap into consumer
trends with its growing
portfolio of top-performing
carbonated soft drinks brands
offering choice, quality and
value.
“The UK’s £7.7m soft drinks
category continues to be one of
the most profitable categories
for convenience retailers,
particularly up to and duringfor personalised or hand-craft-
ed products, over mass market.
This ‘craft movement’ espe-
cially appeal for millennials
consumers.”38 ASIAN TRADER 28 APRIL 2017 http://www.asiantrader.bizFollow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderthe summer months,” says
Adrian Troy, Marketing
Director at AG Barr.
“The soft drinks market has
evolved, with shoppers
increasingly looking for greater
choice at the fixture. AG Barr is
encouraging retailers to ensure
that their soft drinks range
includes a wide variety of low
and zero sugar variants to cater
for the needs of all shoppers.”
If you are looking for some
fun summer alternatives which
are a bit more unusual then
Empire Bespoke Foods has got
that covered.Taking advantage of the
UK’s current love of craft
brews, Virgil’s Root Beers and
Cream Sodas have recently
launched into the UK soft
drinks market.
“Micro-brewed to
preserve all the
authenticity of the
recipes, Virgil’s use
natural ingredients,
including the finest
spices and herbs
gathered from around
the world, such as
Madagascan vanilla
(bourbon) and pure
unrefined cane sugar,”
says Nick Thomas,
Sales and Marketing
Director at Empire
Bespoke Foods.
“Adults want to
have a drink that is just
as sophisticated as
their alcoholic counterparts
but importantly, is still seen as
‘adulty’. 56% of consumers
globally would like to see more
‘craft’ style non-alcoholic
drinks which reflects the
current UK shopper preferenceSomething a bit
stronger
The sun is out – so it is almost a
certainty that the next thing to
come out will be alcohol. And in
this green and pleasant land, it
only makes sense to start with
one drink – Pimm’s. Whether it
is sitting upon Murray Mound
at Wimbledon, or at your mate’s
house in the garden, it is likely
there will be a jug of Pimm’s in
very close proximity. Which
actually does raise the point
that retailers should make sure
they also stock the other magic
ingredients: lemonade,
cucumber, mint, lemon and
strawberries.
However, once you have the
traditional Pimm’s on your
shelves, you might want toBBQ & Summer Feature1.indd 38 5/4/2017 8:36:44 AM