Asian Trader Magazine – 12-25 May 2017

FEATURE

BBQ & SUMMER PRODUCTS

42 ASIAN TRADER 12 MAY 2017 http://www.asiantrader.biz

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Bud Light has also recently

launched in the UK – a 3.5%

ABV beer which uses the

Beechwood Ageing Process

and is available in 400ml

aluminium cans in-store and

500ml SKUs for wholesalers.

Snacks and sauces

A BBQ or picnic wouldn’t be

complete without a few crisps

to get the taste buds going. As

the warmer months approach,

consumers will be spending

more time socialising and this

means tasty snacks will be in

high demand. With many

outdoor occasions occurring at

the last minute it is vital

retailers focus on attracting

impulse shoppers.

“Independent retailers

looking to maximise on the

opportunity of the barbeque

season presents should take

learning from the grocery

channel and consider dual-

siting and dedicated displays,

space dependent, to make

shopping as simple as possible

and boost impulse sales,” says

Matt Collins, Sales Director for

Convenience, Wholesale,

Discounters and Foodservice at

KP Snacks.

Collins also recommends

the use of PMPs to boost sales,

especially when it comes to the

sharing occasion.

“Sharing is a key segment

for the summer months and

has been driving overall

category at 3.3%,” says Collins.

“£1 PMPs have been a key

driver of growth with the KP

Snacks £1 PMP range out-per-

forming the category. Hula

Hoops Big Hoops Beef £1 PMP

is the second fastest selling

PMP in convenience and five

for Growth Merchandising &

Creative Controller, Unilever,

says with 99% of households

buying sauces, dressings and

condiments, they are key

top-up items in convenience

stores.

“Take 10 minutes to look at

the Partners for Growth

website to double check that

you’ve got your range right and

the products are laid out to best

advantage,” advises Widdow-

son. “All the advice there is free

and on hand 24 hours a day, so

you can ensure that your table

sauces, condiments and

dressings category is full-fla-

voured.”

If you are looking to spice up

your sauce offering then

Encona has just launched its

limited-edition Carolina

Reaper Chilli Sauce. The sauce

is available in 142ml glass

bottle format (RRP

£1.49) and is the

hottest to ever be

produced by a main-

stream table sauce

brand.

“This is the hottest

sauce that Encona has

ever produced,” says Sam

Bidgood, Brand Manager

at Grace Foods UK.

“Encona’s Carolina Reaper

Chilli Sauce will enable

retailers to tap into

consumer demand for

sauces that are full of flavour

and hotter than ever. There is

a huge profit opportunity for

retailers looking to develop

their hot sauce offering, and

the ‘get it while it’s here’ appeal

of a limited edition sauce will

only add to this.”

If you are looking to add

flavour but with a lighter touch,

Empire Bespoke Foods have

launched an innovative new

range of sprays. Turci Herb

Extract Sprays can be added to

hot and cold dishes and are

available in eight flavours: Basil,

Garlic, Chilli, Oregano,

Rosemary, Lemon, Truffle and

Saffron. They are free from any

preservatives, colouring and

are GMO Free.

Healthy choices

Whether it is a BBQ or picnic,

chicken is often a popular

choice amongst both adults

of our £1 PMPs sit in the top

25 fastest selling products,

based on rate of sale.”

Of course, the BBQ

opportunity extends

beyond savoury snacks,

traditionally it is also a

strong period for the

pork pie. A leader in this

sector is Addo Group,

whose Pork Farms pork

pies, such as Mini

Originals, as well as

Wall’s Pastry sausage

rolls and slices are

standout perform-

ers. Wall’s Pastry’s

new Branston rolls

are the latest offer

for retailers from

Addo Group.

Once the crisp

and nut selection

are sorted, another section of

your store BBQ-ers will be

heading straight for is the sauce

and dressing aisle. For no BBQ

is complete without a selection

of sauces to douse your burger

and sausages with.

It is wise to focus on well-

known familiar brands such as

your Heinz Tomato Ketchup and

Hellman’s Mayonnaise. These

are ‘power skus’ that shoppers

will be looking for, and if space

allows, add lighter version of the

best sellers, as more than 40% of

consumers use these and are not

prepared to buy alternatives.

Nick Widdowson, Partners

BBQ & Summer Feature1.indd 42 5/4/2017 8:37:09 AM