FEATURE
BBQ & SUMMER PRODUCTShttp://www.asiantrader.biz 12 MAY 2017 ASIAN TRADER 43Follow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderand children. And if you are
looking for quality, Birds Eye
have good news as they have
recently improved the quality
of its entire chicken range. A
£7.1m integrated marketing
campaign involves a partner-
ship with the UK’s most popular
parenting site, Mumsnet,
which will be a key factor in
reassuring mums about what’s
in frozen chicken, as well as
showing them modern and
delicious ways to serve it to
their families.
Birds Eye will also beexpanding its chicken portfolio
with the launch of Birds Eye
Inspirations Chicken Mini
Fillets range.
However, if you are enter-
taining a group of friends it is
increasingly likely someone in
the group will be either
vegetarian or vegan. In fact,
statistics show many meat
eaters will be looking to cut
down their meat intake over
this BBQ season, therefore,
vegetarian options are becom-
ing more and more popular.
Quorn boasts a wide range of
meat free products including
ones that are fit for any BBQ,
such as its best-selling meat
free chilled burger and sausage
products.
Julian Cooke, Head of UK
Category Management at
Quorn, says that the brand also
caters for gluten-free shoppers
with its 21-strong gluten free
range including best-selling
lines and BBQ favourites.
“The breadth and versatilityof the Quorn range enables
retailers to use it as a beacon
brand across the store,
merchandising it in BBQ
seasonal fixtures, as well as
high traffic flow areas such as
ready meals, on-the-go
snacking and meal ingredi-
ents,” says Cooke.
Another audience retailers
should be aware of when they
are ordering their summer
selection is those who only
consume halal meat.
Haloodies is a new British
halal food brand which is
accelerating into more main-
stream retailers. Targeting
millennial Muslims, Haloodies
has recently launched into
Costco which means conveni-
ence stores can now begin to
access this market.
“The 400g of Peri Peri Split
Sticks Party Pack is ideal for
the summer season,” says
Imran Kausar, HaloodiesCo-Founder and Managing
Director. “Made with 100%
chicken breast meat cooked in
a mouth-watering peri-peri
flavour, the hand-held sticks
can be eaten hot or cold.”
The Peri Peri sticks are one of
10 cooked chicken products
available in the HaloodiesChilled range. Other products
available in the range are
chargrilled chicken, tikka
slices, Cajun slices, red thai
skewers and chilled breaded
chicken fillet lines. They all
come pre-cooked and ready to
eat – so are perfect for a picnic.
The Haloodies Fresh meat
range of pre-packed raw
chicken, lamb and beef are also
available.
And when you are confident
that you have all the right food
and drink ready to go in your
store, don’t forgot the other
crucial BBQ items – charcoal
briquettes, firelighters, plastic
utensils and ice, plenty of ice! If
you can present your store as a
go to for all BBQ and picnic
needs, it is likely you will catch
the eye of shoppers who would
usually head straight to the
supermarket.Big brand news
Wall’s Pastry brand has partnered with Branston to release
their own version of the classic pastry and pickle
combination in a multipack format that is designed for
summer gatherings.
This new product development is based around two
growing markets; take home purchases for families and new
snacking ranges.
Consumers are also looking for new flavour experiences,
says the brand, and that’s driven its development of new
Pork & Branston Pickle and Cheese & Branston Pickle Rolls.BBQ & Summer Feature1.indd 43 5/4/2017 8:37:19 AM