44 asiaSpa India January-February 2015 asiaSpa India January-February 2015 45T
TRENDSPOTTER
“There is a growing awareness
among people regarding the
harmful effects of food with
chemicals and preservatives
on their bodies”
H
uman thoughts are ever-evolving.
You may have been a naturally born
non-vegetarian, but somehow, one
fi ne day you fi nd yourself tossing
out all the meat and meat
products from your fridge and
shelves, replacing them with vegetarian options.
Suddenly, your life is all about being a vegan. Such
is the world we live in, dominated by trends. While
some trends are transient (more so if you lack
conviction), there are others that are relatively
easier to stick by and follow.
Of late, the country has been witnessing
an organic craze. Organic, in this context,
does not just mean in the subject of farming- ranging from makeup and apparel, to food
and beverages, there has been a tremendous
rise in the demand for organic goods. What’s
fascinating is the pace at which the trend
is picking up. More and more stores are
emerging, asserting what they sell is free of
chemicals and all-natural. One such instance
is The Kirana Shop located at Meherchand
Market in New Delhi, which stocks up
on everything that is naturally produced,
promotes an alternate lifestyle through
natural food, artefacts and cosmetics.
Superfoods like chia seeds, fi bre-loaded quinoa,
an assortment of berries and nuts, are just few
of the things that can be found on the shelves of
this all-organic store. “Organic food is increasingly
becoming popular due to its perceived health benefi ts,”
commented Ragini Mehra, founder of The Kirana Shop.
“People are becoming more conscious about what they
are eating. Also, there is a growing awareness among
people regarding the harmful effects of food with
chemicals and preservatives on their bodies,”
she added.
A number of restaurants have fast gained
popularity for their completely all-organic menu.
Among many, Lumiere Organic Restaurant in Bangalore
and Cochin is one name that frequently pops up. It
started off as an organic farm in 2003, which fi nally
led to two outlets, serving food and juices free of
chemicals. Apart from the organic farm and restaurant,
Lumiere also boasts a store and a bakery.
Several tea brands have also come up with healthier
options for tea lovers. SuiGeneris Inc. has recently
unveiled caffeine free and 100 per cent organic CC tea
in the capital. This special brew has been exclusively
prepared from Cymbopogon Citratus, and contains no
artifi cial fl avours or additives.
In the fi eld of cosmetics, organic brands are
aplenty. Organic shampoo, lotion, face and hand
cream, soap – there’s everything for anything. Tatha
from The Vedic Collection offers different ranges of
skincare products; they even have a whole line of
refreshing organic fragrances and mineral makeup.
With natural ingredients, they lack the harshness of
chemicals and do wonders for the skin. Other organic
cosmetic brands such as Organic Harvest are also
readily available in the market.
The trend of organic clothing is similarly gaining
momentum. Talking about the growing fad, Shivani
Nirula, creative head of ESKA Yoga-Active-Lounge
Apparel remarked, The market is slowly but surely
becoming more sensitised towards concepts of
‘eco-fashion’ and environmental friendly materials,
although there is still a lot of scope for increased
awareness. It is great that consumers are taking a
keen interest in not just the product, but its creation
and the story behind it as well!”
With so many all-natural options, there is no
doubt that the organic obsession is here to stay and
grow in the years to come.Why opt for good when you can easily get the best? Embrace the organic
revolution and treat your body right, sans the chemicalsBy Ahana Gurung
bright and organic
all things
The Kirana ShopUntitled-3 44-45 02/01/15 12:31 PM