Women's Fitness

Women’s cycling is on the rise thanks to an amazing ne w

bunch of girls kit and enthusiasm for life on two wheels

S

ince London

2012 we’ve been

enjoying a cyclin g

revolution in the UK and

WFis a team chock-full of

cyclists sowe couldn’t be

happier!From increased

bike sales and routes to

a government investment

of £5 88 million to make UK

cities easier an d safer to

get aroundon a bi ke it’s

now the time to get in the

saddle and ride.

Vivala revolution!

We’ve beenspeaking to

Team Ford EcoBoost to

discover more. ‘We never

imagined we would be

where we are now when we

started cyclin g so to see

the growth in the sport in

such a short space of time

is just fantastic’ explains

Team rider Julie Erskine. So

what ex actly is this down?

‘Having good female role

models in the sport is very

important. The ever

growing exposure and

support that the sport is

receiving is helping to

nurture and progre ss riders

from grassroots up to world

clas s riders. This is also

helping toinspire women of

all ages and abilities to just

get on their bikes and ride.’

Be in it to win it

From leisurely weekend

rides and commutes all the

way up to the el ite Julie

says there’s now greater

equalityfor women’s races

in terms ofdistance

support and prize money

which is grea t news for

anyone keen to get

involved. There’s al so more

sponsors hip opportunities

for women’s cyclin g now

and Ford UK is at the centre

of this. ‘Without the

support of Ford UK this

teamwould never have got

off the ground ’ explai ns

Nikki Juniper. ‘It ensures

we can concentrate on the

job at hand!’ And they are

doing a fine job!

Saddle up

So how easy is it to get

started? Nikki reveals

her tips: ‘Seek out local

friendly cyclin g clubs or

any women’s cyclin g

groups such as Bree ze

Network. Or just en joy

getting out on your bike

and riding. Don’t worry

about what othe r people

think just get on your bike

and ride it.’ So what are

you waiting for?Let’s hop

on and join the revolution!

PROMOTION

‘Don’t worry

about what

other people

think just get

on your bike

andride it’

For more information on cars in the Ford EcoBoost

range visit ford.co.uk/ecoboost

TeamFordEcoBoost teamfordeb

DIDYOU

KNOW?

Cyclists en joy a

level of fitness

equivalent to

someone 10

years younger!