Time - INT (2022-05-23)

(Antfer) #1
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Today, technology is intricately interwoven into


everyday life in the world’s major cities. And


with cities operating seamlessly in their own


digital ecosystems, it makes perfect sense that


a concept car would blend into this progressive


new world.


But what makes the Audi Urbansphere concept


so special is its conception.


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customers took part in the development process,


working alongside an international team in the


heart of the Audi Design studio.


And what happens when you combine a
global team, the infrastructure of bustling
cities, and the people who live in them day in,
day out?

The unimaginable becomes reality.

Audi focused the design on the passenger and
their environment. They looked at the daily
challenges that living in a large city presents and
began to work backward from there. In loud cities
where personal space is at a premium, Audi has
created a sphere that each passenger can claim
as their own.

“The Audi urbansphere concept delivers a new kind of space for a premium


quality time experience that enables productivity, creativity and recreation –


delivering meaningful moments for every passenger. Human centricity is a


vital part of the Audi DNA.”


HENRIK WENDERS, HEAD OF BRAND AUDI


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