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NEWS

March - April 2015

Danny Rose Brings ‘Play Me!’ To Guangzhou

International Light Festival

CHINA: In what was the largest ever visual
and lighti ng spectacular witnessed by an
audience of eight million at the fourth
annual Guangzhou Internati onal Light
Festi val, French multi media arti sts, Danny
Rose provided their Play Me! interacti ve
and immersive 3D architectural projecti on
mapping experience.

Play Me! transformed the façade of a
traditi onal style Cantonese Qilong building
constructed for the Festi val and centred on a
kilometre long esplanade in the Flower City,
the largest public space in Guangzhou, in
Guangdong province, South China.

This was the fi rst year that Danny Rose has
presented their artwork at the Guangzhou
Internati onal Light Festi val. Danny Rose
specialises in interacti ve multi media and
architectural projecti on mapping content and
services to light festi vals globally, including
the multi -award winning Vivid Sydney.

“The fi rst day of the event welcomed over
a million visitors. The enti re public space in
front of Play Me! was packed out by excited
audiences,” said Sergio Carrubba, director
and designer of Danny Rose, the design team
for this project. “A festi val highlight, Play Me!
from Danny Rose incorporated local Canton
themed visual and interacti ve elements
through a series of massive ‘musical
sculptures.”

“Each ‘sculpture’ represented a family of
musical instruments, which the audience
‘play’ in real-ti me just using hands and body.
The audience was able to change colour, light
shape and sound in front of festi val-goers.”

Ultra high-resoluti on projectors were used to

project content onto the custom-built façade

of a traditi onal Qilong building.

Play Me! was made possible using powerful

3D real-ti me soft ware and rendering engine

that manages interacti vity and high-quality

interacti ve graphics. A Microsoft Kinect

moti on capture system intercepted the

body's movements. Danny Rose custom

created a special soft ware that allowed for

the audience to interact with Play Me! just

using a combinati on of hand

and body movements.

The event was themed

‘Crossover + Canton’ that

took visitors on a journey

through traditi onal to modern

themes. It is the largest

light festi val in China and is

organized by Ruifeng Culture

and Communicati on Company

and presented by The People’s

Government of Guangzhou

Municipality.

Wang Ruixiang, Festi val Director said: “We

were delighted to welcome Danny Rose as

a guest arti st. Play Me! masters a simple

and interacti ve urban interpretati on of

Guangzhou and the charm of Guangfu

culture enabling local people to interact

with the art. It has proved to be extremely

popular.”

Synonymous with Cantonese culture,

the projecti on surface for Play Me! was

constructed for the Festi val and painted

white to become a perfect video projecti on

surface. It was based around a Guangzhou

Qilou or arcade style building. These narrow

buildings are traditi onally narrow and three

or four storied. A protruding structure or

arcade has a balcony with intricately carved

ceilings that usually faces a street.

The Guangzhou Qilou buildings became

popular in the early 1930s, which were

rebuilt from the traditi onal Cantonese

residenti al buildings, locally known as the

Bamboo Tube House or ‘Zhutong Wu’.

http://www.dannyrose.fr

Images By: Danny Rose

Cédric Péri, 3D designer and moti on designer interviewed by

Chinese Media

Danny Rose brings ‘Play Me!’ to Guangzhou Internati onal Light Festi val