30
NEWS
March - April 2015SGM Fixtures Illuminate
Indonesian TV
INDONESIA: No fewer than 40 x SGM P-5
TW (tunable white wash lights) and 40
x Q-7 W (white fl ood, blind and strobe),
fi tt ed with 8-way Barndoors and Accessory
Holders, were recently acquired as part of
the light inventory for the Indonesian D’Six
Studio, which is owned and operated by
PT. Prima Global Indomedia.
Technical & Operati ons Director of D’Six
Studios, Lemmy Ibrahim said, “I carried
out intensive research online and I
discovered SGM’s LED products.” He then
contacted SGM’s Indonesian distributor
Goshen Electronics, and SGM’s Area
Sales Manager Hanslee Lim from SGM
A/S conducted a demo with the P-5 TW
at Goshen’s offi ce. “I was very impressed
by the small size, along with the bright
light output of the P-5 TW during the
demo,”Ibrahim stated. He immediately
arranged for another demo at the TRANS
TV studio, who had requested the use of
D’Six studio for one of their programmes.
Equally impressed by the demo, they
quickly agreed to use the SGM fi xtures for
their programme.
“The lighti ng designers of TRANS TV were
very surprised that the lumens output
was more than double – 2.4 ti mes brighter- than the LED Fresnel fi xtures that they
previously used. Due to the high output,
this actually meant that they were able to
scale down the amount of fi xtures to half,
so that only 20 P-5 TW and 20 Q-7 W were
necessary for their programme,” Ibrahim
explains. He conti nued: “As an added
bonus, the total power consumpti on of the
studio is also much lower than the initi al
calculati ons. Consequently, there will be
huge savings on our monthly electrical
bills.”
D’Six Studio is currently renti ng out their
faciliti es for TRANS TV’s popular TV quiz
SIAPA DIA. TRANS TV designers were so
impressed by the performance of the SGM
units that they have added a rental of 8
P-5 TW and 10 Q-7 W for another popular
TV quiz, HITAM PUTIH/My Games. The
trend soon transmitt ed to another TV
stati on, TV One, whose fascinati on with
the brightness of the SGM lights resulted
in the deployment of 12 P-5 TW and 10
Q-7 W for their hit programme, GESTURE,
ROUNDTABLE and RESPOND.Thus, the acquisiti on of the 80 x SGM
fi xtures has proved hugely successful. “We
have now rented out our enti re inventory
of SGM lights and are looking into further
expanding our SGM product range during
the next couple of months,” concluded an
enthusiasti c Lemmy Ibrahim.sgmlight.com