Indexmobilization through social media 151
modern shōjo 179–84
Modern Sky 128, 130
modernity 35
modifications, local modification, television 95
moleitau 83
Montgomery, Lucy 230
moral high ground 105–7
Moranbong 71
Morely, David 144
Mu Qian 130
mugukjeok 27
mukokuseki 27, 213
multiculturalism, cosmetic multiculturalism 87
multimodal discourse, men’s fashion 217–19
multi-use content, K-pop 119–21
music industry: electronica 118; genres 118–19;
hip-hop 118; idols 116–18; Korea 37–8; K-pop
see K-pop; Live Houses 124; profits 119–21
music venues 124–5; D22 128–31; overview
131–2; Scream Club 129; Underworld 124–7;
XP 130
My Fair Princess 42
My Love from the Star 41–2, 49, 102–3, 105–7;
gendered filiality 109–10
My Sassy Girl 74
Myers, Scott 194
Nagaike, Kazumi 208
Nakahara Jun’ichi 183
Nakasone Rino 38
Nakata Hidetoshi 214
Nakazawa Keiji 255
Nanjing manga 261
Nanjing Massacre 258–9
Nanking 1937 259
Narita Rikkon 96
nation branding 280
national cool 245
national culture 31–2
national identity, transnational mobility and 63–5
national identity-culture 20
national loyalty, stars 174–5
national media 4
nationalism 277–8; Japan 88–9; stars 170; war
memories 262
Neon Genesis Evangelion 89
netizens, power of Internet 52–3
NEVA (Nihon Ethics of Video Association) 205
Never Dance Alone 98–9
New Asia 65
“New Sound in Beijing” 128
New Woman 181
NHK World 281
Niu Doze 83–4
No Ja-yeong 181
nomadic sensibility 63
nowhere women 61–3
Nye, Joseph 243obstacles to efficacy of media culture products as
soft power 249–51
Oguma Eiji 87, 154
Oh Eun-seo 181
Oh my Girl 71
On War 257
Ong, Aihwa 79
oppositional readings 34
Oshii Mamoru 89
otaku generation, Japan 202
Otsuki Kenji 182
Oyama, Shinji 16P2P, Chinese subtitle groups 48
Pan Siuming 203
Pan Entertainment 42
pan-Asian films 171
Park Geun-Hye, President 104
Park Jin-young 119
pastiche 95
Peng Liyuan, First Lady 102
People Finder, Google 151
Peppermint Candy 272
personal blogging, Korea 138
Pettis, Michael 128
phantom cinema 73–4
piracy 46, 230
place-making 58
Platform 270
political activism, social media: China 161; Korea
139–41
political narratives 171
Poongsangae 75
Pop Culture China 17
pop flows 13
popular culture: articulating 14, 17–19; emergence
of 15–17; historicizing 13; queer pop culture
see queer pop culture; war memories 259–60
popularity, soft power 244–5
pornography: China 205–9; Internet pornography
203–5
pornosphere 202–3, 209–10
post-disaster activism, Japan 151
power, soft power 243
PPP (Pusan Promotion Plan) 266
practice theory, de Certeau, Michel 143–4
PRC (People’s Republic of China) see China
Pride 256
primary life cycle of sexual practices and
attitudes 203
primordial language 187
The Prisoner 88
producers in global film industry, BIFF (Busan
International Film Festival) 269–70