Indexproduction quality 172
profits, K-pop 119–21
project markets, BIFF (Busan International Film
Festival) 269–70
Promise 171
Psy, “Gangnam Style” 71
Pulse 89
Pusan Promotion Plan (PPP) 266
queer digital micro-films 194
queer pop culture 191–4; boys’ love 196–9;
overview 199; schoolgirl romance 194–6
racism, banal racism 58–9
Rainy Dog 90, 118
Raphals, Lisa 107
reactions to war movies, inter-Asian reactions 260–2
Real (Riaru) 89
real-name system, Korea 140; Google 141–2
reciprocal listening 25–6
recurring imagery, Japanese cinema 89
regional embedding of social media, Korea 139–41
regional media market competition 248–9
regional pop flows 18–19
regional trends 16
Ren Qingtai 80
republic of idol, Korea 174
resentment of soft power 250
resistant reading 173
restrictions on imports 242–3
Return Home 98
revisionist history, war memories 256–9
rhetoric, soft power 245–9
rice dumpling festival 247
Rogers, Everett 35
Roh Moo-Hyun 139
Roney, Tyler 205
The Rose of Versailles 185
Running Man 40
Rushdie, Salman 34
Ryoo, Woongjae 103
S relationships 182
Said, Edward 111
same-sex relationships 182–3
Sang, Tze-Ian D. 195
schoolgirl romance 194–6
schoolgirls, modern shōjo 179–84
Scream Club 129
Scum Workshop 125
Se7en 118
second-order memories 254
Segyehwa 267
sekai-kei (world type), Japanese cinema 90
self-exclusion 61
self-reflexive thinking 30
sentimentality, shōjo 187
Seo Taiji and Boys 37–8, 117
S.E.S 117
sexual relations, Internet pornography 203–5
Shamoon, Deborah 183
Shanghai, films 80
shanzhai 229, 231–240
shanzhai culture 231–3
shared memory of historical atrocities 260
Sheikh, Simon 110
Shen Fanny 196
Shen Lihui 128
Shiau, Hong-Chi 198
Shida Park gang 127
Shida Self-Help Assembly 127
Shiel, Mark 269
Shih, Shu-mei 193
Shiri 74, 272
shōjo 29, 179; Boys over Flowers 187–9;
contemporary shōjo 185–7; homosocial
relationships 182–3; illustrations 183; modern
shōjo 179–84; shōjo manga 184–5
shōjo manga 179, 184–5
Shoot the Devil 261
Shoot the Sun by Lyric 272
Shooter 52
Sichuan Television 40
Sina Weibo 160
Sinophone: boys’ love 196; queer pop culture 193
Sinsadong Horaengi (Sinsadong Tiger) 119
Sister Lotus 206
Sister Phoenix 206
S.M. Entertainment 38
SM Town Live 2010 World Tour 116
smartphones, Korea 142
Snowpiercer 71, 76
SNS (social networking services), Korea 142
social media 135–6; activism 137; China 158–62;
Japan 148–55; Korea 138–44; K-pop 121
social networking services (SNS), Korea 142
soft masculinity 221
soft power 243, 279; China 247–9; Hong Kong
248–9; influence 244–5; Japan 245–6; Korea
246; media culture 251; media culture products
249–51; popularity 244–5; rhetoric 245–9
Song Seung-Heon 175, 217–18
sonyeo 178
sonyeodong 178
South Korea 36; see also Korea; BIFF (Busan
International Film Festival) 265–6; format
importers 39; phantom cinema 73–4; women
in films 75
space 58
Space Battleship Yamato 255
Spivak, Gayatri 28
star texts 191
stars 167–8; cultural politics 176; expense of
casting 172; as image, labor, and capital