MUNSHI AHMED FOR FORBESRetail & E-Commerce
Noor Neelofa Mohd Noor, 28
DIRECTOR, NH PRIMA INTERNATIONAL MALAYSIA
A household name in her native Malaysia, actress and TV host Neelofa’s first
claim to fame was winning a local teen beauty contest in 2010. Four years
later, she decided to don a hijab, which inspired her to launch a modest
fashion business catering to young and stylish Muslim women.
Among her handful of lifestyle brands, the Naelofar hijab line now sells
in 38 countries, including her latest concession in the heart of London’s
upmarket Chelsea district. Her Instagram fans have played a big part in
expanding the business: “Being a known figure was certainly a bonus point
for me. I had zero marketing cost and mainly relied on my social media to
promote the brand.”
Neelofa hopes to lead a new generation of female entrepreneurs in her
country: “I want to use my success as an example to inspire women not just
to make money but also to have good confidence in themselves, be strong
and not necessarily rely on men.” —R.W.Aashish Acharya, Sabin Bhandari,
25, 25 Nepal
Cofounders, WhiteSpace
Tushar Ahluwalia, Shikha Ahluwalia,
29, 25 India
Cofounders, StalkBuyLove
Waqas Ali, 29 Pakistan
Cofounder, Markhor
Dai Ying, 29 China
Founder, Beijing Beauty of Fashion
Aniket Deb, 27 India
Founder, Bizongo
LV (Derrick) Donglong, 28 China
CEO, 360zfw
Jimmy Du, 29 Australia
Founder, Tommy Swiss
Martell Graf von Hardenberg, 29
Singapore
Cofounder, Lazada Group
Huang Xiao, Huang Hao, 29, 29 China
Cofounder, Xberts
Vasa Iamsuri, 27 Thailand
Founding partner, Fastwork Technologies
Kayla Itsines, 25 Australia
Cofounder, The Bikini Body Training Co.
Byung-hoon Kim, Jukwang Lee, 28, 29
South Korea
Cofounders, Aprilskin
Sunghan Kim, 30 South Korea
Senior product owner, Coupang
Noor Neelofa Mohd Noor, 28 Malaysia
Director, NH Prima International
Hyunseok (Paul) Park, 30
South Korea
Cofounder, B2LiNK
Anjana Reddy, 29 India
Founder, USPL
Yusuke Saito, Masaru Ishizaki, 29, 29
Thailand
Cofounders, EmpagJonathan Shen, Chris Hwang, 27, 26
Singapore
Cofounders, The Golden Duck
Shi Li, 29, China
CEO, D2C
Shunsuke Shimada, Yohei Yamawaki,
22, 24 Japan
Cofounders, Every Denim
Pranay Surana, Shreya Mishra, 26, 28
India
Cofounders, Flyrobe
Christina Suriadjaja, 26 Indonesia
Cofounder, Travelio
Sasha Tan, 26 Malaysia
Founder, Favful
Nicolas Travis, 29 Singapore
Founder, Allies of Skin
Uppma Virdi, 27 Australia
Founder, Chai Walli
Wan Xucheng, 27 China
Founder, See Mobile Technology
Rajesh Yabaji, Chanakya Hridaya,
28, 27 India
Cofounders, BlackBuck
Vivy Yusof, 29 Malaysia
Cofounder, FashionValet
Abby Zhang, 29 Hong Kong
Cofounder, YEECHOO
Zheng Chao, 30 China
CEO, Toowell Network Technology
JUDGES
Hiroshi Mikitani, chairman and CEO,
Rakuten
Jennifer Woo, chairman and CEO,
Lane Crawford Joyce Group
Allan Zeman, chairman,
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