Asian Restaurateur — Spring 2017

he past three decades
have seen huge changes
to the marketing
landscape for the UK
Takeaway Industry; gone
are the days of simple
signage, a telephone directory listing
and a few menus through neighbouring
letterboxes. Restaurateurs must now
contend with multi-channel marketing
activities. A marketing website is now
a given, a transactional (e-commerce)
site or APP now the preference. Online
review platforms and social media
platforms must be leveraged and
managed daily. Then of course there
is the rise of the online aggregators
(Just-Eat, Hungryhouse, Deliveroo, UBER
EATS and Kukd to name but a few) and
the opportunities and challenges this
represents for the industry.

One thing has remained unchanged
though; the ‘packaging’, whether it be

BRANDED PACKAGING

• AN INVESTMENT NOT A COST

the iconic foil tray and board lid or the

microwaveable plastic container they

have remained plain and unprinted?

Why? As most global fast food giants

know, branded packaging elevates

and differentiates their food from their

competitors; it communicates their

values and quality and helps build trust

and loyalty.

At printedlids.com we think of each

Takeaway meal as a mini billboard; an

opportunity to engage directly with your

Customers when they are most relaxed

and receptive in the comfort of their

own home. Our premium printed lids

and labels (stickers) guarantee 100%

interaction with your Customer; unlike

flyers through letterboxes that are so

often scooped up and thrown straight in

the bin with the rest of the junk mail or

menus that simply don’t make it out of

the carrier bag or lie unloved in the back

of some kitchen drawer under appliance

manuals you no longer own – every

Customer must open the packaging in

order to consume the delicious food

within i.e. 100% engagement with your

brand or on-pack marketing messages.

Use on-pack marketing to drive loyalty

reward schemes; social media initiatives

or increase online reviews. Use QR

codes to encourage your Customers to

download your APP, Menu or allergen

information, or link through to your

website, or youtube and allow them

to watch videos of your delicious food

being prepared. Whet your Customer’s

appetite with offers that are too hard to

resist, that entice them to deal direct and

keep them coming back time and time

again!

Printedlids.com specialises in premium

printed lids and labels (stickers) on

orders as small as 5,000 pcs! AR

SMALL

BUSINESS

SOLUTIONS

PRINTED LIDS

SPRING 2017