AR PROMOTION
SPRING 2017
A HELPFUL ALLY OR YOUR
WORST NIGHTMARE?
Believe it or not, the truth is that social media can
be both. The key is in how you view and react to it!
o you have a TripAdvisor® phobia?
Many business owners will tell you
that TripAdvisor® has had a negative
impact on their lives – obsessively
checking their business rankings and
worrying over negative comments. The best
way to view social media of any form is to only
view it as a positive to your business. To do this
you really need to understand what it is and
how it actually works.
It’s important to realise that TripAdvisor® was
created to give customers a voice, to share
honest and unbiased feedback on how they felt
about attractions, hotels and restaurants. It can
provide a safe platform for people to share their
experiences of service and quality, and provide
recommendations for others. And many people
now look to the site in order to make decisions
of where to stay, dine and visit.
FACT: About 70% of new customers say
they will check TripAdvisor® before they
make a reservation or purchase tickets.FACT: You will need about 12
positive reviews to counteract
just one negative review.Once customers have tried your business, they often check
in to leave their opinions and rating, and while its fantastic to
receive a positive comment, it can feel devastating to be left
a negative review.The fact of the matter is, like people, no business is perfect.
The ones that have only positive reviews are most likely to
be new kids on the block and therefore not around long
enough to have received balanced views. We all have off
days, our staff included, and so long as you believe you have
a good product, then you really shouldn’t worry about the
odd comment that isn’t in your favour.If you can manage your TripAdvisor®
reputation well, then your ranking can be
a real boost to your business, and ought
to be treasured as a very important tool in
your marketing strategy.The bottom line is that a majority of your
competitors are more than likely to be
mis-managing their TripAdvisor® presence.
Active Marketing Solutions will help
to ensure that you’re getting it right.
TripAdvisor® can help to boost your
business and take it to new heights, so
respecting and understanding the way that
it works is vital to your online reputation.