Asian Restaurateur — Spring 2017

EAST END FOODS

SPRING 2017

here do you
purchase the
spices you
use in your
restaurant?
As we all
know ingredients that lack a
consistent flavour can lead to
essentially spoiling a dish. Quality
should therefore be at the top
of our priority to ensure that
we are continuing to satisfy our
customers. East End Foods are
well known for their consistency,
which is synonymous the quality
they demand.

QUALITY IN EXPERIENCE
As the leading suppliers of Asian
food in the UK and European
market for nearly four decades,
East End Foods are proud
of their product quality and
traceability. The company has
grown to become one of the
largest importers of ethnic foods
in the UK, carrying with it the
reputation of being a trusted
supplier of the highest quality
products, there ranges are stocked
in supermarkets across the UK
plus more than 70% of Asian
owned independent retail food
stores throughout the UK. The
spice range is now available in
innovative re-sealable stand up
‘zip’ packs that make East End
Foods’ spices more convenient to
use and store.

TAKE THE EAST

END CHALLENGE!

TRACEABLE FROM

FIELD TO PLATE

The East End are proud to be able

to trace their quality ingredients

from field to plate. The crops

are sorted immediately after the

harvest to remove any impurities.

Contamination levels are reduced

by sorting and drying the spices in

covered solar tent, then the spice

is laboratory tested for physical,

chemical and microbiological

properties. The container for

export is loaded only after lab

tests confirm that pesticide

and aflatoxin levels are below

detectable levels.

FOOD SAFETY FIRST

East End Foods’ 1250 lines of

ethnic ingredients and products

are produced in the West

Bromwich factory. In order for

them to produce the finest quality,

they have invested heavily in the

very latest plant and machinery at

their £15m headquarters.

WHAT ARE YOU

WAITING FOR?

East End Foods are encouraging

restaurateurs to “Take the East

End Challenge”! They will provide

a packet of freshly ground

Cumin from their West Bromwich

processes plant to use and

compare with their usual brand.

They are confident that you will be

converted!

CLAIM YOUR FREE PACK

For your free pack of 100g cumin to try East

End’s quality spices simply email EASTEND

CHALLENGE along with your business

details including your name and address to

[email protected] closing

date 31 August 2017. For full terms and

conditions see our website.

FRESHLY

GROUND

CUMIN

FROM EAST

ENDS WEST

BROMWICH

PLANT

CLICK

FOR

FREE

SAMPLE