Asian Restaurateur — Spring 2017

CUSTOMER SPENDING

SPRING 2017

HOW OLD

ARE YOUR

CUSTOMERS?

Let’s capture and expend the

market our businesses need!

A

recent survey has revealed
just how the British public
spend their money each
month, with respondents from
age groups 18-30 years old, 31-
years old, 46-60 years old and
61+.

Key findings include:

b Those aged 18 to 30 spend

just as much on bills as they

do on eating & drinking out

and fashion

b Bills take over for those

aged 31 to 45, taking up

57% of their monthly salary

b A quarter of the monthly

salary for those aged 46 to

60 goes on leisure activities

b Those aged 61+ are

financially better off than

any other age group

WHO SPENDS THE MOST
ON FOOD AND DRINK?
3,389* Britons aged 18 were
questioned on how much of their
income they spent each month
on a range of different types of
outgoing; from bills and savings
through to leisure activities,
fashion and eating and drinking
out.

*The team at http://www.BettingTips4You.com
conducted the research as part of an
ongoing study into Britons and their
finances. 3,389 Britons aged 18 were
questioned

WHAT DO THE

RESULTS MEAN

FOR OUR INDUSTRY?

We were surprised to see that the

youngest group, those 18 to 30,

are most similar to those over 61

years old who are most likely to

have retired. Although it makes

sense as they both have the most

amount of spare time on their

hands. Between the ages of 31

and 60 is when we’re typically

most family and career orientated,

so it’s no surprise that that’s when

we focus most on our bills, our

family and putting money into our

savings.

FACT

This means that these two age

groups: 18-30 and 61+, are

key ages to focus on. While it’s

difficult to please everyone, we

have discovered the important

factors that these two age groups

consider important, and pleasing

them is easier than you think!

THE OLDER GENERATION

WANT:

YOUNG PEOPLE ARE

LOOKING FOR:

INCOME SPENT

ON FOOD &

DRINK

Tradition

Quality Cuisine

Comfort

Familiar faces

Routine

Early bird offers

Ease of access to wash rooms

Not to be rushed

Accessible seating

Great service

Wi-Fi

Cocktails

Fun

Offers

Cleanliness

Charming front of house staff

Healthy offerings

Vegetarian Selection

Good lighting (to enable to take images for

Instagram snapchat)

Food presentation

AGE % OF INCOME

18-30 21%

31-45 6%

46-60 10%

over 61 15%

Asian Restaurateur BITES: National minimum wage went

up on the 1 April 2017, for more information go to http://www.gov.uk.

Don’t forget the law on workplace pensions has changed under

the Pensions Act 2008, every employer in the UK must put certain

staff into a pension scheme and contribute towards it. This is called

“automatic enrolment.” http://www.thepensionsregulator.gov.uk