http://www.asiantrader.biz 13 OCTOBER 2017 ASIAN TRADER 27
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E-CIGARETTESadvice to help maximise sales.
For more information on
Logic, retailers should speak to
their local JTI representative or
download the JTI Advance app
for further information,
training modules, support and
guidance on vaping retailing.
JTI is focussed on providing
retailers with a profit driving
product range, developing NPD
to match market trends. Now
that the JTI vaping portfolio is
united under the global Logicbrand, JTI will continue to
support retailers on the vaping
category whilst monitoring
market trends for future
NPD.
“The industry is
very good at catering
for the purist, not
quite so much the
beginner,” says JAC
Vapour’s Market-
ing Manager, Craig
Fulton.
“Yet with 7.9m
smokers in the UK,
it’s a huge opportu-
nity that shouldn’t be
forgotten.”
Beginner vapers are
consistently being intro-
duced in a growing market.
That’s why JAC Vapour are
taking a different approach,
launching a range of products
that are tailored for the
beginner vaper, as well as those
with no experience and those
with bad experiences.
JAC Vapour’s new SERIES-
S22 is the first of that line-up.
Stripped from distractions,
the enhanced feature of theSERIES-S22 are designed to
keep vaping in focus.
Its simplicity refined, yet
surprisingly multifunctional,
evolving with the user as they
demand more from their
device. With an all-day battery
and tough construction, the
SERIES-S22 is designed to keeppace with the user.
“We promote the device
using language and
imagery that the
beginner can
understand,” says
Fulton.
There has
been a contin-
ued movement
in the UK
market
towards open
(tank) systems
and e-liquid
refi lls. To the
extent that over
half of all sales are
now through open
system products
(53.5%), growing from
42.5% in the same period last
year, with the blu PRO kit
continuing to be the leading sell-
ing open system kit.
Sales of e-liquid refills also
reflect this shift towards open
systems with value sales up
35% year on year.Category advice
There is a huge opportunity forBrandwatch...
Vapouriz
Brett Horth, Vapouriz CEO “Half of smokers have still not tried an
E-Cigarette and those that have, may not know
where to find them in every store. The biggest
barrier to purchase is low consideration driven by
poor in store visibility. Like a new product launch, highly
visible feature drives trial and future success with
shoppers.
“It is important that retailers display the category in a
place that can interrupt the smoker’s shopping journey to
make them consider and buy into the e-cig category.
Depending on the store layout, this space could be
on the gantry, next to the gantry or on the
counter, wherever the adult tobacco shopper
is most likely to look, is where
e-cigarettes should be located &
communicated.”JAC
VAPOUR