http://www.asiantrader.biz 13 OCTOBER 2017 ASIAN TRADER 29
Follow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderMUST STOCKE&J Brandy extends portfolio with
the launch of E&J Apple
THE No.1 non–French brandy in the UK, E&J Brandy has
52% of the market share and 25% volume growth,
according to Nielsen.
David Mallory, Channel Director at E&J Gallo, said
of the launch: “E&J Apple is experiencing impressive
growth in US. We hope to emulate this success in the
UK, where flavoured spirits are the largest contributor
to spirits sales, with an 18.3% market share according
to latest WSTA data. “We believe that E&J Apple will
be popular with those who enjoy flavoured and regular
brandy, as well as those who enjoy spirits with a fruitier taste profile.”
E&J Brandy Apple 70cl is available in major wholesalers nationwide
now at RRP £16.49.
CONTACT: 01895 813 444Yorkie brand receives a new protein
addition
NESTLE Confectionery is extending the Yorkie brand with the
launch of the brand new Yorkie Pro protein enriched chocolate bar.
Each 42g Yorkie Pro bar contains 10g of protein from a combina-
tion of protein-enriched milk chocolate and wheat protein crispies.
Retailers looking to capitalise on Yorkie Pro are recommended to
stock up and display off-shelf at launch in order to capture shoppers
attention, and site on the main confectionery fixture in the long-term.
Each bar has an RRP of £1.50.
CONTACT: 0800 63785385MUST STOCKhttp://www.asiantrader.biz 13 OCTOBER 2017 ASIAN TRADER 29
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