News from Panasonic Batteries
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Are your battery sales leaving
you feeling fl at?
Here are 3 simple steps that helped one retailer boost his sales by 400%
Secondary displays around the
store can boost sales signi cantlyRecommended layout for typical
Convenience Store Battery xture* RDSI in Aug 2014When new legislation left
tobacco displays in the
dark, retailer Ramesh
Shingadia decided to use
the valuable space created
behind his till for batteries
and other high-value
impulse products. He also
made a number of other
changes based on insights
from Panasonic and quickly
saw his sales increase by a
staggering 400%.
If your battery sales need a
boost too, here's what to do:
- Stock the right
balance of brands
Consumers are reluctant to use
batteries from brands that they
don’t recognize in their
expensive equipment. So you
should provide a credible two
brand choice by pairing the
brand leader with a trusted
brand such as Panasonic that
offers excellent performance,
great value for money and
punches above its weight in
brand awareness. An
independent survey of
battery shoppers*
showed that more than
89% recalled Panasonic.
Your core battery range should
always include the popular
sizes of AA, AAA, C, D, 9V and
coin cells.2.Visibility is crucial
Batteries don’t always make it
onto a shopping list and most
consumers only remember that
they need to buy batteries once
they see them in store.
Because they are very much
an impulse buy, it pays to placesecondary displays and POS
around the store to trigger
purchase.
You should also apply a clear
performance and price based
layout to help consumerschoose the right battery for the
right appliance.- Promotions pay
People will often buy batteries
to "keep in stock" so that they
are on hand when needed.
So extra-value offers and
promotions can be highly
effective at driving sales,
especially when linked to
topical themes like the current
Panasonic Spiderman
Homecoming movie on-pack
promotion.
Our batteries had
previously been hidden
behind the counter with a
cheap own-label battery
supporting the brand
leader. However a few
simple changes, as
recommended by
Panasonic, really did
deliver powerful results!
We relocated tobacco
under the counter, and
instead sited high-value
impulse items there,
including batteries. We
switched to a better
combination of brands,
displayed clearly, with the
best sellers receiving the
most space and supported
this with secondary
displays around the store.
Not only did we see a
staggering 400% sales
increase after just eight
weeks, we also saw a
jump in sales of 300% on
Christmas Day
and Boxing Day alone.Ramesh Shingadia,
Londis Caterways‘
’
- Stock the right
brand awareness. An
independent survey of
battery shoppers*
showed that more than
89% recalled Panasonic.Replacing a cigarette gantry with high value impulse items grew Ramesh's sales