Asian_Trader_Magazine_1326_October_2017

38 ASIAN TRADER 13 OCTOBER 2017 http://www.asiantrader.biz

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FEATURE

BATTERIES

when choosing batteries.

“We have been able to increase

the power to our best-selling

battery by 6% and so deliver an

excellent performing product, at

an affordable price,” says Clark.

Panasonic Batteries have

teamed up with the Spider-Man

film franchise for a major

European Promotional Partner-

ship across 30 countries, for the

launch of Spiderman: Homecom-

ing. The exclusive promotion,

which is featured on-pack, is

designed to engage with core

battery users of families with

kids, by getting them to create

their very own digital web for the

chance to win themed prizes,

including a family trip to New

York.

Promotion packs are available

until December 31 and are

available with an extra-free

batteries promotion, which

will offer shoppers

even more value.

Clark says previous

film associations

have successfully

helped them to

build brand

engagement with

its core audience of

families with

children.

Varta Consumer

Batteries are a

European market

leader for innovative high-quality

batteries, rechargeable batteries,

chargers and flashlights. Close

collaboration with retailers has

enabled Varta to develop dynamic

fast-moving consumer goods

with optimum energy solutions.

Varta’s portfolio of lanterns

and torches are perfect for

outdoor enthusiasts. The newest

product in the range is the Varta

Indestructible 3 Watt LED Swivel

Light 4AA. With a 180-degree

swivel head flashlight, it has been

developed for serious DIY-ers.

Natalie Carney, UK Trade

Marketing Manager for Varta,

said: “The Inde-

structible range has

been extremely

well-received since

its launch in 2011.

Combining

innovative features

with the demands

of the user, the

range is ideally

suited to the trade

and consumer

market alike. Made

from premium

quality, specially hardened,

aircraft-standard aluminium for

maximum durability, these

products really are made to last!”

Whether it’s for high powered

lanterns for a camping trip or for

the telly remote, batteries should

be on the minds of retailers

approaching Christmas. This

category provides fantastic

margins and with the added

bonus that it takes up a small

amount of space. So, if you get

your brands, stock and merchan-

dising spot on – this should help

to keep your shop energised for a

good few years to come.