New Eastern Europe - November-December 2017

(Ben Green) #1

Millennials versus


statistics


KINGA MOTYKA


The image which emerges from statistics depicts a
Czech millennial who is similar to his or her peers
in other European states, but not identical. Young
Czechs differ from their European peers in terms
of life priorities: enrichment and chasing certain
trends are not as important for them. They are also
quite tolerant and open to other nations, which is
an exception in the Central European context.

Millennials, also called Generation Y, Generation “What?” and the “lost gener-
ation”, is a generation often thought of as the bogeyman for big corporations. Yet
this is the generation which is beginning to set trends and have a real impact on
global affairs. It encompasses those who were born between 1980 and 2000. It is a
generation that has been shaped by social media and horrifying historical events:
terrorist attacks and mass migration issues. Millennials are described as being flex-
ible (e.g., frequently changing their careers and location, and easily adapting to new
circumstances) and are critical, especially towards information and media. They
are also referred to as the “relational” generation; they choose their friends by fil-
tering them on Facebook based on common interests in music, literature or politics
While this is a very broad overview of millennials, they nevertheless differ across
European states. Who are the Czech millennials and how do they differ from their
Polish counterparts?

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