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This year has shown that the authorities are testing the soil and working out a
strategy before the presidential election. At the moment, it is difficult to assess how
effective they have been and whether the plans of both
the authorities and the opposition are achievable. What
can be said for certain, however, is that these actions
have proven once again that control over the audience
on social networks is now strategically much more
important than controlling TV. Who will win this bat-
tle? Let us hope it is the Russian audience.Translated by Natalia KucheriavaSvitlana Ovcharova is the editor in chief of the Russian-language version of Eastbook.eu.Russian authorities
are testing the soil and
working out a strategy
before the 2018
presidential election.Opinion & Analysis The Kremlin sets its eyes on YouTube, Svitlana Ovcharova