Bloomberg Businessweek USA - October 30, 2017

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PR

OP STYLIST:

CHL

OE DALE

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This is the ul mate

dust-busting cleaner

Photograph by Ted Cavanaugh

THEONE Bloomberg Pursuits October 30, 201 7

THE CASE

The V7 tackles the unexpected mess as ably

as it excels at fastidious cleaning. A multitude

of accessories, includinga narrow-crevice tool

and dusting brushes, mean it’s versatile enough

toget into tough-to-reachplaces. And Dyson’s

suction power is the real deal: If you’re used to

having one machine for heavy-dutyjobs and

another for quick pickups, you’ll be pleasantly

surprised by its ease and all-in-onepower. An

extra $65 gets you a home cleaning kit, which

comes with a multi-angle brush, a soft dusting

brush, and a stiff bristle brush for caked on

mud. DysonV7 Trigger; dyson.com

THE COMPETITION

Those who grew up with Dustbusters will hardly

recognize the rugged looks of Black+Decker Inc.’s

latest cordless vacuum, the $100 SmarTech Pet.

It uses the same motorizedbrush head as the

$199.99 Dyson, but, with its 35 air watts, it lacks

roughly two-thirds of the V7’s suction power. Both

the Black+Decker and Hoover’s $ 250 cordless

React Advantage have “floor-sensing technology,”

which automatically optimizes performance

based on floor type. The Hoover weighs almost

twice as much as the Dyson, however, making it

less practical for a quick cleanup.

THECHARACTERISTICS

Inspired by a centrifuge used to separate paint

particles from the air, James Dyson came up

with the world’s first bagless vacuum cleaner

in 1983 after famously going through 5,1 27

prototypes. Fast-forward a few decades, and

his namesake company now uses the same

“cyclone” technology to make the pinnacle

of handheld vacuums. The V7 Trigger is a

cordless cleaner that weighs a mere 9 pounds

and operates for 3 0 minutes on a rechargeable

battery. And at 100 air watts, it comes with the

strongest suction available in an unplugged

nonupright model.

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