Asian Photography — November 2017

(ff) #1

12 november 2017 http://www.asianphotographyindia.com


NEWS


Xiaomi announces new Redmi Y series starting ` 6999


X


iaomi recently announced the
launch of a new Y series designed
around people’s lifestyles with
Redmi Y1 and Redmi Y1 Lite.
The Redmi Y1 and Redmi Y1 Lite
features enhancements of MIUI, and
boast a large display, and solid battery
life.
Redmi Y1 is Xiaomi’s first phone in
India which boasts a selfie-light, and
it is with a 16 MP front facing camera.
The new Redmi Y1 features a 5.5 inch
HD display with Corning Gorilla Glass,
13 MP f/2.0 rear camera, as well as a
3080mAh battery. At its core, Redmi
Y1 features an octa-core Qualcomm
Snapdragon 435, along with 3GB of
RAM and 32GB of on-board storage.
Along with this, another variant with
4GB RAM and 64GB internal storage
will also be available. Redmi Y1 has a
2+1 card slot, which boasts a dedicated
microSD card slot, as well as Dual-SIM
(nano+nano) capabilities. At the back is
a fingerprint sensor, for added security.

Redmi Y1 is
priced at `8999 for
the 3GB RAM 32GB
storage variant,
and `10,999 for the
4GB 64GB variant.
Redmi Y1 Lite
features an octa-
core Qualcomm
Snapdragon 425
processor, along
with 2GB of RAM
and 16GB internal storage. Just like
Redmi Y1, there’s a dedicated microSD
card slot with Dual-SIM (nano+nano)
capabilities. Redmi Y1 Lite boasts a 5.
inch HD display with Corning Gorilla
Glass, 13 MP f/2.0 rear camera, as well
as a 3080mAh battery. Redmi Y1 Lite is
priced at INR 6999.
Redmi Y1 and Redmi Y1 Lite are
being launched in partnership with
Amazon.in, and be available from 12
Noon on Nov. 8, 2017 across Amazon.
in, Mi.com, Mi Home stores, and their

offline partners.
Xiaomi also unveiled the
global version of MIUI 9, the
latest upgrade to its popular
Android-based operating
system, which includes new
features designed for India.
MIUI has over 280 million
users, in 56 languages, across
more than 220 regions. With
MIUI 9, Xiaomi is focussed
on faster app launches, and a
smoother UI with reduced latency. MIUI
9 also brings split screen, an improved
notification dropdown, as well as icon
animations, and smart photo editing
featuring object removal. The improved
notification dropdown includes multiple
styles, bundled app notifications, as well
as quick replies right from the dropdown.
MIUI 9 stable will begin staged rollout
to Redmi Note 4, Mi Max 2, and Mi
MIX 2 on Nov. 3, following which, other
supported devices will get the update
within a month.

Fujifilm launches the new FUJIFILM X-E3 in India


F


ujifilm India recently announced
the launch of the FUJIFILM X-E3,
the latest addition to the X Series
range of premium mirrorless digital
cameras. The X-E3 features APS-C 24.
megapixel X-Trans CMOS III sensor and
the X-Processor Pro high-speed image
processing engine. The X-E3 is the first
X Series model to feature Bluetooth low
energy wireless communication. One can
pair the camera with a smartphone or
tablet device for easy transfer of pictures
taken. The LCD monitor, on the back of
the camera, uses a static touchscreen
panel which supports the conventional
“Touch Shot”, “Touch AF” and “Focus
Area Selection” capabilities. An all-new
“Touch Function” feature is available on
the X-E3, which enables gesture control
like flick and pinch zoom, to further
enhance touchscreen operation. The AF
algorithm has been updated to enhance
the camera’s performance for tracking a
moving subject. It is available in Black &

Silver colors and is priced at `70,999/-
(Body only), X-E3 with 18-55 kit is priced
at `102,999/- and X-E3 with 23mm F2 kit
is priced at `89,999/-.
Fujifilm Group informed that it aims
to capture No.1 market share in the
premium mirrorless camera market
by 2019, promoting the X Series that
“continues to evolve with outstanding
image quality, fast speed and mobility”,
and the launch of the FUJIFILM X-E3 is
in line with the Company’s plans.
Commenting on the occasion, Mr.
Yasunobu Nishiyama, Managing Director,
Fujifilm India Pvt. Ltd. said, “The X series

was first introduced in March 2011 and is
now the most widely accepted mirrorless
camera among photographers across the
world. In India too, we see much potential
in the Mirrorless Camera Segment due
to the rise in professional photography,
increase in Wedding Photography and
Commercial Photography for Brand
communication and advertisements
and increased use of Social Media to
showcase ones work,. The advantage
of an X Series mirrorless camera lies in
its compact size packed with cutting
edge innovative technology and unique
features that provide great controls
along with excellent color reproduction
and image quality. Our latest offering -
FUJIFILM X-E3 is built from the essence
of minimalism and has been refined to
maximize functional performance to its
utmost limit. Our endeavor will always be
to continuously delight our customers by
launching exciting new X Series line up in
the coming years as well.”
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