14 november 2017 http://www.asianphotographyindia.com
NEWS
AIPTIA all set for CeIf2018 in Mumbai
T
he Indian photographic trade
and industry body, ‘All India
Photographic Trade & Industry
Association’ (AIPTIA) are the organisers
of the Consumer Electronic Imaging Fair
(CEIF) which is the World’s 3rd largest
Consumer Electronic & Imaging Show.
The 26th edition of CEIF, will be held in
Mumbai from 9th to 12th January 2018.
The online stall booking will commence
from 2nd November 2018. AIPTIA
seeks the co-operation from one and all
participants/exhibitors to avail and book
their required spaces in advance as was
the case in the earlier CEIF events.
Over the years the association
has worked to promote photographic
culture and excellence while awardingand rewarding exceptional talent.
In fact, the association is working in
tandem with photographic academies
across India to take photography to the
masses. AIPTIA recently recognised
and presented a memento to Nashik
based photographer, Sanjay Jagtap.
Jagtap’s documentation of the Simhasta
Kumbh Mela, photos shot of the Hindu
pilgrimage site in 2015, which is
incidentally held only once in 12 years,
found a unique mention in UNESCO
heritage dossier and website.
In addition, at the 2016 edition
of CEIF which was held in Mumbai,
AIPTIA, unveiled its maiden photo
media foray with the launch of “Classic
Imaging magazine”. AIPTIA said, “Theneed for the launch of the magazine
was the result of the long felt need
amongst our members to be updated
about the happenings in the industry
and at the world at large. Nonetheless,
the quarterly magazine is not in any way
a commercial enterprise or entity from
AIPTIA, and definitely the magazine
is confined to the ambit of controlled
circulation.”
AIPTIA President Shri Jayesh Mehta
hopes that photographic companies
and photography enthusiasts and
associations across India, would use
CEIF as a platform to showcase their
products and convey their message
across to a wider audience by actively
participating in such events.Sony announces the a7R III: 42MP,
10fPS, 15-Stop DR, 5.5-Stop IS, 4K
S
ony has just announced the
new full-frame a7R III mirrorless
camera, a follow-up to the a7R II.
Inside the a7R III is a 42.4-megapixel
back-illuminated full-frame Exmor
R CMOS sensor. Despite its high
megapixel count, the a7R III is fast with
a continuous shooting speed of up to
10fps with full AF/AE tracking. Using
either the mechanical shutter or the
completely silent shooting mode, it can
capture a burst of up to 76 JPEG/RAW
photos and 28 uncompressed RAW
files. In live view, it can shoot at 8fps with
minimal viewfinder/LCD lag.
The updated BIONZ X processing
engine can also process images 1.
times faster than the a7R II. While a
batch of photos is being written to the
memory card, many of the camera’s key
features are still usable things like the
Function and Menu buttons as well as
image playback and organization.
Compared to the a7R II, the new a7R
III also features new technologies — a
gapless on-chip lens design and anti-
reflective sensor coating — to achieve
better low-light performance and wider
dynamic range. The a7R III features an
ISO range of 100-32000 (expandableto 50-102400) and a
ginormous 15-stop
dynamic range at low
ISOs.
Inside the camera
is also a 5-axis optical
image stabilizer that
provides 5.5 stops of
compensation.
Utilizing this
stabilization system
is the new Pixel Shift
Multi Shooting mode. When activated,
the a7R III captures 4 separate photos
shifted by 1-pixel each to capture 169.
megapixels of data. These are then
com-posited in Sony’s new Imaging
Edge software to create a single photo
with “overwhelming resolution” and an
“unprecedented level of color accuracy”
as stated by Sony.
The focusing system of the a7R
III features 399 focal-plane phase-
detection points that span 68% of the
image area and 425 contrast AF points.
The result of this upgrade is that the a7R
III can lock in focus at about half the
time in low-light situations compared to
its predecessor, and tracking and Eye AF
are 2 times as accurate and effective.“Additional improvements
in focusing flexibility include AF
availability in Focus Magnifier
mode, focal-plane phase-
detection AF support when
using A-mount lenses, an ‘AF
On’ button, a multi-selector or
‘joystick’ for moving focusing
points quickly, flexible touch
focus functionality and much
more,” Sony says.
On the back of the a7R III
is a high-res OLED Tru-Finder viewfinder
with 3.686 million dots. It has coatings
that reduce reflections and resist dirt
and can be toggled between frame rates
of 60fps and 120fps
In the area of video, the a7R III can
shoot 4K video across the width of
the full-frame sensor. It can also shoot
Super 35mm format with full pixel
readout without pixel binning for 5K
worth of data and then oversample it for
impressive 4K footage. Additional video
features include Hybrid Log-Gamma
(HLG), S-Log2 and S-Log3, and Full HD
recording at 120fps at up to 100Mbps.
The Sony a7R III will be available
starting in November with a price tag of
$3,200.